Een goed sport branche werkstuk waar je veel informatie uit kunt halen of aanpassen. Met onder andere bedrijven als DAKA Sport, Intersport, Aktie Sport PERRY Sport en Sport 2000.
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Branche werkstuk
Dit Branche werkstuk gaat over de sport
branche
Naam
Klas
Docent
Page 1
,Inhoudsopgave
Inleiding................................................................................................................. 4
1. Diepgaande beschrijving van de branche..........................................................5
1.1 Winkelvorm................................................................................................... 5
1.2 Ketens, formules en samenwerkingsvormen.................................................6
Ketens............................................................................................................. 6
Formules.......................................................................................................... 6
Samenwerkings vormen................................................................................ 11
Franchise....................................................................................................... 11
1.3 Bestedingen, marktaandeel en omzet........................................................12
Bestedingen.................................................................................................. 12
Marktaandelen.............................................................................................. 12
Omzet en omzetontwikkelingen....................................................................12
1.4 Ontwikkelingen in de branche.....................................................................13
1.5 Nieuws berichten........................................................................................ 15
Nieuwsbericht 1 (Sportwinkelketen Sport 2000 in andere handen)...............15
Nieuwsbericht 3 (Meer omzet in sportbranche door contactloos pinnen)......17
Nieuwsbericht 4 (Meer subsidie voor scholing mode- en sportbranche).......18
Nieuwsbericht 5 (Kansen voor sportdetailhandel).........................................19
2. Vijf belangrijke winkelketens voor de sport branche........................................21
3 Diepgaande kennis van assortimentsgroepen..................................................23
3.1 Assortimentsopbouw in de branche............................................................23
3.2 Artikelgroepen artikelsoorten......................................................................23
3.3 Artikel groep 1............................................................................................ 24
3.3.1 Trainingspakken....................................................................................24
3.3.2 Shirts.................................................................................................... 24
3.3.3 Schoenen.............................................................................................. 24
3.4 Artikel groep 2............................................................................................. 24
3.4.1 Rackets................................................................................................. 24
3.4.2 Knuppels............................................................................................... 25
3.4.3 Hockeystick.......................................................................................... 25
Page 2
, 4 Commerciële aspecten van de verschillende artikelen en/of artikelgroepen....26
4.1 Promotie...................................................................................................... 26
4.2 Winkelinrichting en presentatie plan...........................................................28
.......................................................................................................................... 29
4.3 Prijs............................................................................................................. 30
4.4 Omzetaandeel............................................................................................. 31
5 Werken en leren in de branche.........................................................................32
5.1 Arbeidsmarkt............................................................................................... 32
5.2 Specialiseren............................................................................................... 32
5.3 Ontwikkelingen volgen................................................................................32
Eindconclusie....................................................................................................... 33
Bron vermelding:................................................................................................. 34
Page 3
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