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Summary

Samenvatting Sportbusiness

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de stof die iedere week in de lessen werd besproken, van blok 2 van de minor sport en economie

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  • March 21, 2022
  • 7
  • 2021/2022
  • Summary
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SPORTBUSSIN
ESS
Digitale strategie




Bart Paijmans (student)

, Week 2.1:
Van push naar pull:
Push: het forceren van aankopen
- Voorbeeld: betere locatie in het schap of het geven van kortingen.
Pull: het stimuleren van de vraag door aantrekken van klanten.
- Voorbeeld: reclame met als doel klantvoorkeur te ontwikkelen.
Consument bepaalt steeds vaker zelf (opt-in) wat hij wil zien (alleen maar communicatie wil
je die ertoe doet)

Bedrijven moeten leren om consument gedreven contactmomenten (touchpoints) te
beïnvloeden.




Verwerving: hoe vind je de gebruikers?
Activatie: hoe is de eerste ervaring voor de gebruikers?
Behouden: komen de gebruikers terug?
Winst: hoe maken we winst?
Doorverwijzing: vertellen gebruikers het aan andere?

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