SOPHIA Visual Communications – SOPHIA.ORG UNIT 3 –
Institution
SOPHIA Visual Communications – SOPHIA.ORG UNIT 3 –
In the field of visual communications, which term is used for one of the sources of inspiration? • Narrative • Chance • Prototype • Design refinement 2 A critique is also known as a __________. • eval • tique • crit • roundtable 3 Which of the following terms is NOT related to the d...
Which of the following describes a well-run critique?
Competitive and showy
Interactive and collaborative
Uneasy and contentious
Individualized and introspective
RATIONALE
A well-run critique can be described as interactive and collaborative when a
variety of participants actively provide feedback.
CONCEPT
The Critique
3
Which designer pioneered the field of information graphics?
Saul Bass
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,
Shepard Fairy
Edward Tufte
CONCEPT
Infographics
4
What makes an advertising campaign an "integrated campaign?"
When the campaign persuades the public to accept a viewpoint
When the campaign uses a variety of media that convey a consistent experience
When the campaign is politically motivated and based on subjective statements
When the campaign provokes a strong social media reaction that "goes viral"
RATIONALE
An advertising campaign is an "integrated campaign" when it uses a variety of
media that convey a consistent experience.
CONCEPT
Public Relations
5
Which of the following statements describes the creative process?
It creates additional pressure for designers, due to multiple tasks.
It is made up of multiple steps or tasks.
It is used only in the research phase of a project.
It is not designed to bring a project to completion.
CONCEPT
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