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QAQC 2 for BRM
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This is the QAQC for the course Business Research Methods.
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The QAQC-formatQuote:
“I observed a mature and initially poised businessman enter the laboratory smiling and
confident. Within 20 minutes he was reduced to a twitching, stuttering wreck, who was
rapidly approaching a point of nervous collapse. He constantly pulled on his earlobe, and
twisted his hands. At one point he pushed his fist into his forehead and muttered: "Oh God,
let's stop it." And yet he continued to respond to every word of the experimenter, and obeyed
to the end.”
Argue:
The research method used in this article is a qualitative research method. Qualitative research
involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to
understand concepts, opinions, or experiences. It can be used to gather in-depth insights into
a problem or generate new ideas for research. Qualitative research is commonly used in the
humanities and social sciences, in subjects such as anthropology, sociology, education, health
sciences, history, etc.
Question:
What kind of analysis is similar to the Qualitative research method?
Were they aware of killing people during the experiment?
Connection:
The material discussed this week starts with the explanation of the qualitative research
method. Further the material discusses key factors of qualitative research such as the
foundation of qualitative research, the context for it, qualitative traditions, qualitative
methods, qualitative data and the assessing of qualitative research. I think it is related because
you need to understand these things to understand good qualitative research methods
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