Financial Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
EPS (earnings per share) $1.50 $6.48 $5.77 $5.72
ROE (return on equity) 14.0% 76.5% 47.2% 44.5%
Stock Price $24.00 $132.98 $190.25 $180.96
Credit Rating
Image Rating
B
70
A
75
A
82
A
81
Net AC...
Action Digital PERFORMANCE HIGHLIGHTS Year 8
(Industry 1)
Financial Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
EPS (earnings per share) $1.50 $6.48 $5.77 $5.72
ROE (return on equity) 14.0% 76.5% 47.2% 44.5%
Stock Price $24.00 $132.98 $190.25 $180.96
Credit Rating B A A A
Image Rating 70 75 82 81
Net AC Camera 188,637 313,994 314,159 254,145
Revenues UAV Drone 145,491 296,278 307,904 282,052
($000s)
Total 334,128 610,272 622,063 536,197
AC Camera North America 285.0 322.4 329.6 252.9
Sales Market Share 25.0% 28.0% 36.5% 29.7%
(000s of units) Europe-Africa 240.0 255.3 178.1 124.2
Market Share 25.0% 26.2% 23.4% 31.7%
Asia-Pacific 185.0 198.9 180.1 141.4
Market Share 25.0% 25.5% 23.1% 21.6%
Latin America 130.0 144.6 126.1 99.3
Market Share 25.0% 26.4% 22.7% 21.4%
Total 840.0 921.2 813.9 617.8
Market Share 25.0% 26.7% 28.5% 26.9%
UAV Drone North America 52.0 62.7 56.0 50.9
Sales
(000s of units) Market Share 25.0 % 27.5% 34.1% 28.3%
Europe-Africa 43.0 46.9 40.9 39.5
Market Share 25.0% 26.1% 31.9% 30.0%
Asia-Pacific 28.0 36.2 39.6 30.9
Market Share 25.0% 27.4% 28.3% 22.1%
Latin America 17.0 22.3 24.6 21.0
Market Share 25.0% 27.9% 29.3% 23.9%
Total 140.0 168.1 161.1 142.3
Market Share 25.0% 27.1% 31.4% 26.7%
Strategic / Operating Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15
PQ Rating AC Camera 4.0★ 4.1★ 4.4★ 5.2★
UAV Drone 4.0★ 4.2★ 4.6★ 5.1★
Compensation AC Camera 25,000 25,683 26,302 26,692
($ per PAT member) UAV Drone 25,000 25,683 35,308 32,696
PAT Productivity AC Camera 3,000 3,325 3,270 3,506
(units per PAT) UAV Drone 1,500 1,668 1,879 1,940
Labor Cost AC Camera 33.67 33.95 34.75 33.18
($/unit assembled) UAV Drone 65.38 65.12 59.03 58.45
Production Cost AC Camera 156.97 175.06 200.44 193.27
($/unit assembled) UAV Drone 806.22 982.56 1,084.20 1,084.05
Marketing Cost AC Camera 17.73 20.34 27.63 36.40
($ per unit sold) UAV Drone 77.71 176.56 310.37 311.31
Operating Profit AC Camera 29.33 121.15 128.54 151.83
($ per unit sold) Margin 13.1% 35.5% 33.3% 36.9%
UAV Drone 65.75 487.38 389.84 467.10
Margin 6.3% 27.7% 20.4% 23.6%
, Action Digital ASSEMBLY AND FACILITY OPERATIONS Year 8
(Industry 1)
Action-Capture Cameras UAV Drones
AC Camera Production UAV Drone Production
Units Assembled (000s) Product Attributes Units Assembled (000s) Product Attributes
Regular-Time 617.8 Extra Performance Features 4 Regular-Time 142.3 Extra Performance Features 5
Overtime 0.0 Number of Models 5 Overtime 0.0 Number of Models 3
Total 617.8 P/Q Rating 5.2 Total 142.3 P/Q Rating 5.1
Product R&D Expenditures in Year 8 ($000s) $ 6,000 Product R&D Expenditures in Year 8 ($000s) $ 12,000
Cumulative Product R&D Expenditures ($000s) $ 69,000 Cumulative Product R&D Expenditures ($000s) $ 63,000
AC Camera Assembly Facility UAV Drone Assembly Facility
Space Available for Workstations (at end of Year 7) 300 spaces Space Available for Workstations (at end of Year 7) 110 spaces
New Spaces Added (facility expansion at begin. of Y8) 0 New Spaces Added (facility expansion at begin. of Y8) 0
Space Available for ACC Workstations (in Year 8) 300 spaces Space Available for Drone Workstations (in Year 8) 110 spaces
Installed Workstations (at end of Year 7) 300 workstations Installed Workstations (at end of Year 7) 110 workstations
New workstations Added (at beginning of Y8) 0 New workstations Added (at beginning of Y8) 0
Total Installed Workstations (available for use in Y8) 300 workstations Total Installed Workstations (available for use in Y8) 110 workstations
Investment in AC Camera Facility ($000s) Investment in UAV Drone Facility ($000s)
Beginning New Year 8 Beginning New Year 8
Gross Year 8 Facilities Gross Year 8 Facilities
Investment Investment Investment Investment Investment Investment
Plant Facility $ 127,750 $ 1,500 $ 129,250 Plant Facility $ 97,750 $ 1,500 $ 99,250
Workstations 32,000 0 32,000 Workstations 11,000 0 11,000
Robotics Upgrade 0 0 0 Robotics Upgrade 0 0 0
Total (Gross) Investment in AC Camera Facilities $ 161,250 Total (Gross) Investment in UAV Drone Facilities $ 110,250
– Accumulated Depreciation (at the end of Year 7) 53,351 – Accumulated Depreciation (at the end of Year 7) 20,751
– Current-Year Depreciation (5% of gross investment) 8,063 – Current-Year Depreciation (5% of gross investment) 5,513
Net Investment in AC Camera Facilities $ 99,836 Net Investment in UAV Drone Facilities $ 83,986
AC Camera Work Force Statistics UAV Drone Work Force Statistics
Year 8 $ Per Year 8 $ Per
Decisions Worker Decisions Worker
Base Wage Per PAT Member +2% $ 21,648 Base Wage Per PAT Member +2% $ 23,347
Incentive Bonus (to reduce warranty claims) $2.50 / unit 2,044 Incentive Bonus (to reduce warranty claims) $5.00 / unit 2,349
Attendance Bonus (for perfect attendance) $1,000 / worker 1,000 Attendance Bonus (for perfect attendance) $1,000 / worker 1,000
Fringe Benefit Package $2,000 / worker 2,000 Fringe Benefit Package $6,000 / worker 6,000
Total Compensation (annual pay per worker) $ 26,692 Total Compensation (annual pay per worker) $ 32,696
Best Practices / Productivity Improvement Training ($/PAT) $ 8,500 Best Practices / Productivity Improvement Training ($/PAT) $ 9,000
PAT Productivity (units assembled per PAT per year) 3,506 PAT Productivity (units assembled per PAT per year) 1,940
Number of PATs Employed (for AC camera assembly) 177 Number of PATs Employed (for AC camera assembly) 74
× Number of Workers Per PATs (no robotics upgrade) × 4 × Number of Workers Per PATs (no robotics upgrade) × 4
Total Number of Workers Employed 708 Total Number of Workers Employed 296
AC Camera Production and Assembly Costs UAV Drone Production and Assembly Costs
$000s $ / Unit $000s $ / Unit
AC Camera Image Sensor 6,116 9.90 UAV Drone Built-In Camera 30,227 212.42
Components LCD Display Screen 6,116 9.90 Components GPS / WiFi / Bluetooth 7,044 49.50
and Features Image Quality 7,951 12.87 and Features Battery Pack 21,132 148.50
Photo Modes 5,505 8.91 Rotors / Performance / Controller 17,328 121.77
Camera Housing 9,885 16.00 Body Frame Construction 6,339 44.55
Editing / Sharing 9,885 16.00 Obstacle Sensors 12,961 91.08
Included Accessories 12,356 20.00 Camera Stabilization Device 2,536 17.82
Extra Performance Features 8,477 13.72 Extra Performance Features 12,552 88.21
Total Cost of Components and Features 66,291 107.30 Total Cost of Components and Features 110,119 773.85
Assembly Regular-Time Labor 18,996 30.75 Assembly Regular-Time Labor 7,652 53.77
Labor Overtime Labor 0 0.00 Labor Overtime Labor 0 0.00
Costs PAT Training 1,505 2.44 Costs PAT Training 666 4.68
Total Cost of Labor and Training 3,506 33.18 Total Cost of Labor and Training 8,318 58.45
Product R&D Expenditures 6,000 9.71 Product R&D Expenditures 12,000 84.33
Allowance for Warranty Repairs (18.6% claims) 5,745 9.30 Allowance for Warranty Repairs (20.0% claims) 8,550 60.08
Plant Operations and Maintenance 12,800 20.72 Plant Operations and Maintenance 9,760 68.59
Depreciation of Plant and Equipment 8,063 13.05 Depreciation of Plant and Equipment 5,513 38.74
Total Camera Production/Assembly Cost 119,400 193.27 Total Drone Production/Assembly Cost 154,260 1,084.05
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