MKT_315 Business Logistics ..QUESTIONS AND ANSWERS..
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Course
MKT 315
Institution
MKT 315
• Question 1
4 out of 4 points
Management should develop and operate the marketing channel in such a way as to:
Selected
Answer: support and enhance the other strategic variables of the marketing mix.
Correct
Answer: support and enhance the other strategic variables of the marke...
Course Business Logistics
Management Test Midterm Exam
Due Date 11/4/19 9:00 AM
Status Completed
Attemp 116 out of 120 points
t Score
Time 27 minutes out of 2 hours
Elapse
d
Instructions This midterm exam consist of 30 multiple choice questions
and covers the material in Chapters 1 through 7.
Results Submitted Answers, Correct Answers, Feedback
Displaye
d
• Question 1
4 out of 4 points
Management should develop and operate the marketing channel in such
a way as to:
Selected
Answer:
support and enhance the other strategic variables of the
marketing mix.
Correct
Answer:
support and enhance the other strategic variables of the
marketing mix.
• Question 2
4 out of 4 points
A multi-channel strategy means:
Selected
Answer:
a company reaches its customers through more
than one channel.
Correct
Answer:
a company reaches its customers through more
than one channel.
• Question 3
4 out of 4 points
In the development of channel strategy, the channel manager is faced
with:
Selected
Answer:
an allocation
decision.
Correct
Answer:
an allocation
decision.
• Question 4
This study source was downloaded by 100000844749689 from CourseHero.com on 04-23-2022 02:05:53 GMT -05:00
, 4 out of 4 points
In contrast to the development of channel structure, when the channel
manager develops ancillary structure, he or she is dealing with facilitating
agencies that are:
Selected
Answer:
outside of the channel decision-making
process.
Correct
Answer:
outside of the channel decision-making
process.
• Question 5
4 out of 4 points
Most wholesalers could be characterized with regard to their size as:
Selected
Answer:
relatively small
businesses.
Correct
Answer:
relatively small
businesses.
• Question 6
4 out of 4 points
Manufacturers’ agents are often referred to as:
Selected
Answer:
manufacturer’s
representatives.
Correct
Answer:
manufacturer’s
representatives.
• Question 7
4 out of 4 points
The basic divisions of the marketing channel are:
Selected
Answer:
producers and manufacturers; intermediaries; and
final users.
Correct
Answer:
producers and manufacturers; intermediaries; and
final users.
• Question 8
4 out of 4 points
Trends in retailing in the U.S. suggest:
Selected
Answer:
average dollar sales per store has
This study source was downloaded by 100000844749689 from CourseHero.com on 04-23-2022 02:05:53 GMT -05:00
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