Test Bank for International Marketing 18th Edition by Philip Cateora
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Course
MKT
Institution
MKT
Test Bank for International Marketing 18e 18th Edition by Philip Cateora, John Graham
ISBN-13: 2357
Full chapters test bank
Part One An Overview1. The Scope and Challenge of International Marketing
2. The Dynamic Environment of International Trade
Part Two The Cultural Environment of Glo...
International Marketing, 18e (Cateora)
Chapter 1 The Scope and Challenge of International Marketing
1) Today, becoming international is a luxury only some companies can afford.
Answer: FALSE
Explanation: For a growing number of companies, being international is no longer a luxury but
a necessity for economic survival.
Difficulty: 2 Medium
Topic: Challenges and Opportunities Created by Globalization
Learning Objective: 01-01 The benefits of international markets.
Bloom's: Understand
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
2) Companies from the Netherlands are the leading group of investors in the United States.
Answer: FALSE
Explanation: Foreign direct investment in the United States is more than $3 trillion. Companies
from the United Kingdom lead the group of investors, with companies from Japan, the
Netherlands, Canada, and France following, in that order.
Difficulty: 1 Easy
Topic: Benefits and Challenges of Foreign Direct Investment
Learning Objective: 01-02 The changing face of U.S. business.
Bloom's: Remember
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
3) International marketing involves selling of a company's goods and services to consumers or
users in more than one nation for a profit.
Answer: TRUE
Explanation: International marketing is the performance of business activities designed to plan,
price, promote, and direct the flow of a company's goods and services to consumers or users in
more than one nation for a profit.
Difficulty: 1 Easy
Topic: Differences Between Domestic and International Marketing
Learning Objective: 01-02 The changing face of U.S. business.
Bloom's: Remember
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
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