COM4807 - Organisational Communication Theory (COM4807)
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University Of South Africa
COM4807 - Organisational Communication Theory ASSIGNMENT 1. ASSIGNMENT 1: INTERACTIVE COMMUNICATION TECHNOLOGIES AND THE
ORGANISATIONAL ENVIRONMENT
1. Introduction
Success of companies is solemnly reliant in embracing change based on visionary
leadership, improved technologies and increased com...
com4807 organisational communication theory assignment 1
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University of South Africa
COM4807 - Organisational Communication Theory (COM4807)
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ORGANISATIONAL COMMUNICATION THEORY ORGANISATIONAL COMMUNICATION THEORY
ORGANISATIONAL
COMMUNICATION THEORY
ASSIGNMENT 1
UNIQUE NO: 813936
MK SEPHESU - 35644508
,DECLARATION OF OWN WORK
I,
Name: Kemisetso Sephesu
(NAME and SURNAME) confirm that:
this MODULE contains my own, original ideas and work
those ideas, or work, that are not my own, have been cited through the
prescribed referencing system have been cited through the prescribed
referencing system which I have familiarised myself with in the TL
CMNON/E/301
I have not submitted the ideas or work contained in this MODULE for any
other tertiary education credit
Policy on Research
Ethics.pdf
I have read the University’s Policy of Research Ethics
I have submitted the ENTIRE Turnitin Report (not only the digital receipt)
I have familiarised myself with the WRITING FOR ACADEMIC INTEGRITY:
https://sites.google.com/a/unisacommscience.co.za/writing-for-academic-
integrity/home?pli=1
I have read and understood the PLAGIARISM POWERPOINT FOR POST-
GRADUATE STUDIES (available under ADDITIONAL SOURCES on
myUnisa)
I have familiarised myself with the library guides offered by Unisa’s library:
https://libguides.unisa.ac.za/research-support/plagiarism
I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism, and I am aware that plagiarism is punishable in terms of the
Copyright Act (Act 98 of 1978) and I have read the regulations of the
University of South Africa in this respect, available online:
, Contents
1. Introduction................................................................................................................................3
2. How interactive communication technologies have influenced organisational
communication pertaining to the micro, meso and macro organisational
environments;...................................................................................................................................4
2.1 Organisational environment...........................................................................................5
2.2.1 Internal Environment................................................................................................6
2.2.2 External Environment..............................................................................................6
2.3 Types of External Environments...................................................................................7
2.3.1 The Micro Environment...........................................................................................7
2.3.2 A Macro Environment..............................................................................................9
2.3.3 The Meso environment..........................................................................................11
3. Interactive communication technologies..........................................................................13
3.1 Interactive communication...........................................................................................13
3.2 Web 2.0 technologies.....................................................................................................13
3.2.1 Advantages of Web 2.0..........................................................................................14
3.2.2 Differences between social media and Web 2.0?............................................14
4. The changing communication landscape.........................................................................15
4.1 Definition...........................................................................................................................15
4.2 Factors affecting media landscape change..............................................................15
5 Open & closed organisational system...............................................................................17
5.1 The Open System............................................................................................................17
5.2 Closed system organizational environment.........................................................18
6. The Adaptive Structuration Theory....................................................................................24
6.1 Introduction......................................................................................................................24
6.2 Definition...........................................................................................................................25
7. Contingency Theory...............................................................................................................26
7.1 Approaches......................................................................................................................26
7.2 Variables............................................................................................................................27
7.3 Factors of contingency leadership.............................................................................28
7.4 Fiedler Leadership style................................................................................................29
7.5 Strengths of contingency theory................................................................................29
7.6 Advantages and Disadvantages..................................................................................30
7.7 Contingency Theory Examples...................................................................................30
Example 2: Mechanical Workshop manager.........................................................................31
8. Conclusion...............................................................................................................................32
2
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