Summary COM4807 Organisational Communication Theory ASSIGNMENT 1.

ORGANISATIONAL COMMUNICATION THEORY ORGANISATIONAL COMMUNICATION THEORY




ORGANISATIONAL
COMMUNICATION THEORY
ASSIGNMENT 1



UNIQUE NO: 813936




MK SEPHESU - 35644508

,DECLARATION OF OWN WORK
I,

Name: Kemisetso Sephesu


(NAME and SURNAME) confirm that:

 this MODULE contains my own, original ideas and work
 those ideas, or work, that are not my own, have been cited through the
prescribed referencing system have been cited through the prescribed
referencing system which I have familiarised myself with in the TL
CMNON/E/301
 I have not submitted the ideas or work contained in this MODULE for any
other tertiary education credit


Policy on Research
Ethics.pdf
 I have read the University’s Policy of Research Ethics
 I have submitted the ENTIRE Turnitin Report (not only the digital receipt)
 I have familiarised myself with the WRITING FOR ACADEMIC INTEGRITY:
https://sites.google.com/a/unisacommscience.co.za/writing-for-academic-
integrity/home?pli=1
 I have read and understood the PLAGIARISM POWERPOINT FOR POST-
GRADUATE STUDIES (available under ADDITIONAL SOURCES on
myUnisa)
 I have familiarised myself with the library guides offered by Unisa’s library:
https://libguides.unisa.ac.za/research-support/plagiarism
 I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism, and I am aware that plagiarism is punishable in terms of the
Copyright Act (Act 98 of 1978) and I have read the regulations of the
University of South Africa in this respect, available online:

https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for
%20admission/Documents/Policy_copyright_infringement_plagiarism_16November2005.pdf


35644508

STUDENT NUMBER

MK SEPHESU 25/04/2020
SIGNATURE DATE

TC MOLEWA 25/04/2020
WITNESS DATE




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, Contents
1. Introduction................................................................................................................................3
2. How interactive communication technologies have influenced organisational
communication pertaining to the micro, meso and macro organisational
environments;...................................................................................................................................4
2.1 Organisational environment...........................................................................................5
2.2.1 Internal Environment................................................................................................6
2.2.2 External Environment..............................................................................................6
2.3 Types of External Environments...................................................................................7
2.3.1 The Micro Environment...........................................................................................7
2.3.2 A Macro Environment..............................................................................................9
2.3.3 The Meso environment..........................................................................................11
3. Interactive communication technologies..........................................................................13
3.1 Interactive communication...........................................................................................13
3.2 Web 2.0 technologies.....................................................................................................13
3.2.1 Advantages of Web 2.0..........................................................................................14
3.2.2 Differences between social media and Web 2.0?............................................14
4. The changing communication landscape.........................................................................15
4.1 Definition...........................................................................................................................15
4.2 Factors affecting media landscape change..............................................................15
5 Open & closed organisational system...............................................................................17
5.1 The Open System............................................................................................................17
5.2 Closed system organizational environment.........................................................18
6. The Adaptive Structuration Theory....................................................................................24
6.1 Introduction......................................................................................................................24
6.2 Definition...........................................................................................................................25
7. Contingency Theory...............................................................................................................26
7.1 Approaches......................................................................................................................26
7.2 Variables............................................................................................................................27
7.3 Factors of contingency leadership.............................................................................28
7.4 Fiedler Leadership style................................................................................................29
7.5 Strengths of contingency theory................................................................................29
7.6 Advantages and Disadvantages..................................................................................30
7.7 Contingency Theory Examples...................................................................................30
Example 2: Mechanical Workshop manager.........................................................................31
8. Conclusion...............................................................................................................................32


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