This is a summary of all the subject matter that is known for the Supply Chain Management course. Based on the PowerPoints used to deliver these lessons and additional notes from during the lessons.
Everything in this course will be related to the SCOR model
All chapters can be categorized under:
Source
Plan
Make
Deliver
Return
Supply Chain Management Ewout Vermeersch 2
, CHAPTER 1: PLANNING
The world is changing:
E.g. the shift from head to long tail:
Head mass production of a small amount of standardized goods for all possible customers
Long tail lots of different (customized) products for different customer groups
e.g. the shift of the economic centre of gravity from West to East
1.1: CUSTOMER AND PRODUCT SEGMENTATION
Customer and product segmentation is rather in the field of marketing, but it heavily influences the
supply chain.
What is customer and product segmentation?
It all starts with value: what is the customer willing to pay for?
The customer has a need, the supplier wants to satisfy this need with a product or a service
Product and service portfolio: new vs old, margins (= difference between quality and price of
products), key products, category management
Key account management = KAM managing services towards larger and smaller
customers. E.g. more flexibility for large customers
Category management:
A brands best quality, highest price
B brands less famous, cheaper, push-market
Private label Colruyt: everyday, boni
Supply Chain Management Ewout Vermeersch 3
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