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[u06a1] GLO-BUS Decision for Year 10 Team F

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Here is our strategy during year 10 for our company Friendly Fotos, based off of the guide and what we learned from the last rounds: Year nine was out best round so far. We are still in fourth place; however, we finally received a bonus point for our estimations! Product Design – During the 1...

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[u06a1] GLO-BUS – Decision for Year 10




GLO-BUS – Decision for Year 10

Team F – Friendly Fotos

BUS4993 Business Capstone Project

Section 01 Jul 14, 2014 – Sep 19, 2014

Walter Adams

August 24, 2014




1


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, [u06a1] GLO-BUS – Decision for Year 10




Good Evening Class:



Here is our strategy during year 10 for our company Friendly Fotos, based off of the

guide and what we learned from the last rounds:



Year nine was out best round so far. We are still in fourth place; however, we finally

received a bonus point for our estimations!

Product Design – During the 10th year we increased the multi-feature P/Q rating to 3½

stars, while maintaining a 3 star P/Q for the entry level cameras. We continued to

maintain the number of models so we could focus on quality over quantity; however,

we made some adjustments to the design of the camera based on the analysis of the

competition. We increased the image resolution on the entry level and on the multi-

feature camera we increased the optical zoom. However, we left everything else the

same for both cameras. By making this change it enabled us to increase the P/Q

rating on the multi-feature to 3½ stars.



Marketing Focus- Once again we continued to market in Europe-Africa, then Asia-

Pacific, Latin America and last North America. We are continuing to make some

advancements in North America. We increased all of the on-line retailers and multi-

store-chains in each area because of cost and increased local camera shops in North

America and Asia-Pacific. We did not change the pricing too much. We did increase


2


This study source was downloaded by 100000828511134 from CourseHero.com on 06-02-2022 15:55:00 GMT -05:00


https://www.coursehero.com/file/18945665/u06a1-GLO-BUS-Decision-for-Year-10-Team-F/

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