Test Bank for Heizer Principals of Operations Management; Sustainability and supply chain management 9th Edition complete
TEST BANK FOR HEIZER OPERATIONS AND MANAGEMENT 9TH EDITION.
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UNIVERSITAS MUHAMMADIYAH YOGYAKARTA
FAKULTAS EKONOMI DAN BISNIS
PROGRAM SARJANA MANAJEMEN
Exam 2: Management Operation
2020/2021
Lecture: Askar M. A. Garad
Chapter 2
Part I: Answer the following questions:
1. List six reasons to internationalize operations.
2. Coca-Cola is called a global product. Does this mean that Coca-Cola is formulated in the
same way throughout the world? Discuss.
3. Identify and explain the four strategies that operations managers of international and
multinational firms use to approach global opportunities.
4. What is competitive advantage and what is the theory of comparative advantage?
5. Describe how an organization’s mission and strategy have different purposes.
6. Identify the mission and strategy of your automobile repair garage. What are the
manifestations of the 10 strategic OM decisions at the garage? That is, how is each of the
10 decisions accomplished?
7. As a library or Internet assignment, identify the mission of a firm and the strategy that
supports that mission.
8. How does an OM strategy change during a product’s life cycle?
9. There are three primary ways to achieve competitive advantage. Provide an example of
each. Support your choices.
10. How must an operations strategy integrate with marketing and accounting?
11. How would you summarize outsourcing trends?
12. Can the operations function on its own provide competitive advantage?
13. Explain, citing appropriate examples, how flexibility saves time and stimulates response.
14. How should a company select an outsourcing provider?
15. What are some of the possible consequences of poor outsourcing?
16. Read about Zara, the Spanish fashion retail company, and explain what is the best
descriptive of Zara’s strategy approach. Explain some key operations management
decisions that help Zara implement this strategy.
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