Summary
Summary level 3 business unit 4 A2
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Summary of 4 pages for the course Unit 4a - Making Business Decisions at PEARSON (na)
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P3 investigate the stages of three eventsEvent 1 : wireless festival
What makes wireless successful
The Wireless Festival is a music festival which takes place in London every year with a
fantastic line-up of music artists from a variety of genres. The music festival primarily started
as a rock and pop festival however as popularity grew, they expanded into other genres
such as hip-hop and urban music. In 2019, they had huge headline acts perform at the
festival such as Tory Lanez, Bugzy Malone, and Lil Uzi Vert etc. which brought a mass
amount of attention to the event. When the 2019 line-up was released, 135,000 tickets sold
out in record time within hours of going on sale according to promoter Festival
Republic.Wireless has been very successful with its ideal location of Finsbury Park which is
really easy to get to-and-from, meaning customers won't have to pay out a fortune on travel
expenses.Wireless tickets are also only £55-£62 which is affordable in comparison to other
music festivals that are over £200 like Leeds Festival. This makes it more accessible to more
people which results in more sales and profit for the company hosting Wireless.
Event 2 : olympics
what makes olympics successful
The Olympic Games is the leading international sporting event featuring summer and winter
sports challenges in which thousands of athletes from around the globe participate in a
variety of competitions. They are held every 4 years as this is how it was in the ancient
Olympics almost 2800 years ago. The next Olympics will be held in 2020 and will be hosted
in Tokyo, Japan because the city was awarded the games in 2013 after beating out Istanbul,
Turkey and Madrid. It was last held in Rio de Janeiro 2016 where it was a great success for
new records, personal bests, great emotions and inspiring sportsmanship that only the
magic of the Olympic Games can create. Rio 2016 has left behind a great legacy for the city
of Rio de janeiro meanwhile half the world's population watched coverage of the Games, Rio
2016 also have had over 7 billion video views of official content on social media platforms.
Event 3 : britain got talent
what makes britain got talent successful
britain got talent is the uk's biggest talent show witch is held in late Spring to early Summer al
allows people to show of their talent with over 12 thousand applications trying win and could be
in the chance to win a record label with simon cowell and £250,000 for coming first.britain got
talent is held every year except 2021 due to covid and bring in a weekly brond cast number of 9
million and the finally of the show has 17 million people watching it all around the uk with the
finally being held within the royal albert hall bring in over 1000 payed ticket sales. Britain got
talent was first started in 2001 and has been airing for over 21 year.
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