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Unit 3: SWOT analysisStrengths Sterke punten
Superior Superieur
Quality brand Kwaliteit merk
Profitable Winstgevend
Recognizable brand Herkenbaar merk
Global brand Wereldwijd merk
Weaknesses Zwakke punten
Undifferentiated offer Ongedifferentieerd aanbod
Lack of Gebrek aan
Ineffective Ondoeltreffend
Damaged reputation Beschadigde reputatie
Opportunities Kansen
Developing market Markt in ontwikkeling
Gap in market Gat in de markt
Huge potential for growth Enorm potentieel voor groei
Threats Bedreigingen
Main competitor Voornaamste concurrent
Price war Prijzenoorlog
Emerging trend towards Opkomende trend naar
Consumer fears Angst van de consument
Exploit strengths Sterke punten uitbuiten
Build on strengths Voortbouwen op sterke punten
Address weaknesses Zwakke punten aanpakken
Anticipate threat Anticipeer op bedreigingen
Seize opportunities Kansen grijpen
Poses a serious threat Vormt een ernstige bedreiging
Minimize weakness Zwakte minimaliseren
Under threat from Onder bedreiging van
Create an opportunity Creëer een kans
Verb Noun Adjective
/ Opportunity Opportune
Strengthen Strength Strong
Threaten Threat Threatening
Weaken Weakness Weak
,Unit 4: Marketing strategy and the marketing plan
Marketing strategy Marketingstrategie
Competitive marketplace Concurrentie op de markt
Marketing mix Marketingmix
Marketing plan Marketingplan
Marketing methods Marketingmethoden
Marketing actions Marketingacties
Marketing activities Marketingactiviteiten
Marketing resources Marketing middelen
Marketing objectives Marketing doelstellingen
USP Unique selling proposition
Market segments Group of consumers with similar needs or
purchasing desires
Target market The consumers, clients or customers you want
to attract
Marketing strategy A definition of the company, the
product/service and the competition
Marketing plan Detailed information about how to fulfil the
marketing strategy
Marketing methods The techniques you can use to communicate
with you customers
Marketing mix The combination of different elements used to
market a product or service
Unit 9: Research 2
Talk about survey
Recent research Highlights The need to ….
The survey Indicates That the respondent feels strongly about …
The latest figures Reveals That the trend is upward/downward…
The key findings (most Shows Satisfaction with the service
important findings) Suggests
A mere 5% Of the respondents Said …
Ten percent Claimed..
Over half Cited…
Nearly two thirds Rated…
Thought…
Graph Grafiek
Rose to Stijgen naar
Stable Stabiel
Slight fall Lichte daling
Doubled Verdubbeld
Plummeted Gedaald
Trebled Verdrievoudigd
Guesstimates Schattingen
, Unit 12: Brainstorming
Brainstorming Brainstormen
Product naming Product naamgeving
Product development Product ontwikkeling
Generate ideas Ideeën genereren
Participants Deelnemers
Leader Leider
Scribe Scribent
Problem statement Probleemstelling
Innovative thinking Innovatief denken
Set the ground rules Stel de spelregels op
Criticism Kritiek
Modified Gewijzigd
Risk-taking Risico's nemen
No ownership of ideas Geen eigendom van ideeën
To get the creative juices flowing Om de creatieve sappen te laten stromen
Think out the box Denk buiten de doos
Starting point Uitgangspunt
Random word generators Willekeurige woordgeneratoren
Combinatory play Combinatief spel
Ask novel questions Stel nieuwe vragen
Define Definieer
Criticize Kritiseer
Diagnose Diagnose stellen
Moderate Matigen
Modernize Moderniseren
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