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Summary Nadav Ullman and Tom Bachant's entrepreneurial journey
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Running Head: SOBRIO 1Sobrio
Student’s Name
Institutional Affiliations
, SOBRIO 2
Nadav Ullman ’12 (BUS) is the CEO, and Thomas Bachant ’13 (ENG) are the two
founders of the top mobile remitting software for transportation companies. The main reason for
this development was to ensure that ground transportation convoys launch new movement
services in the fast-changing transport industries. The two hatched this idea in their studies at
UConn, and the idea has been implemented in more than 500 transportation companies all over
the U.S. cities, United Kingdom, Australia, and Singapore. Analyzing their story presents new
knowledge that could be helpful to the future of the transport industries.
By analyzing the student’s conditions in the institution, the two realized that most
students used uber transportation, but there was no connection between the student’s drivers and
their clients. The use of a step by step strategy to modify this situation involved talking to users
to understand their problem. Generation of an MVP to validate the effectiveness of the generated
program then ensued. This was then followed by solicitation of constant feedback and doing
things that do not scale. Coming up with a transparent model was later adapted to other
universities that faced the same problem and introduced it to campus representatives and drivers
through basic training.
The use of the best marketing methods is also essential to come up with an active market
strategy. This usually involves checking out the potential rivals and the various strategies they
use to address problems. The business model should also consider the target market size in terms
of how big they expect to go. Another crucial consideration is the source of funding for the
project. This can be achieved by creating the right alliances with well-off partners who are in a
position to support the project financially. The financial benefits arising from this program have
benefited many people all over these cities. The case of these students is a motivation for most
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