Exam (elaborations)
Trial exam marketing
- Course
- Institution
- Book
These 35 questions are partly made up based on lectures of marketing 2022 at RU and from summaries of the book.
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Marketing summary Principles of Marketing 18th edition
-
Marketing Management summary of the entire course
-
Summary: Principles of Marketing 18e Global Edition - Marketing (MAN-BCU2008)
5 reviews
By: t-berkers • 6 months ago
By: Matthijsvginkel • 1 year ago
By: mohammedettajiri • 2 year ago
By: evicat • 2 year ago
Top, thank you!
By: LisaBier • 2 year ago
hi Levi, I think you downloaded the trial version. The document contains 35 questions.
By: thijsbuisman • 1 year ago
Seller
Follow
LisaBier
Reviews received
Content preview
Marketing trial examThese questions are partly made up based on lectures of marketing 2022 at RU and from
summaries of the book.
1. What’s the right definition of ‘Marketing’ according to Ama?
A. Exchanging offers that have value for customers, clients, partners, and society at
large.
B. Satisfying exchange relationships in a dynamic environment
C. Identification of target markets and the satisfaction of these customers, now and
in the future
D. a state that results when an exchange meets the needs and expectations of the
buyer
2. What’s the right definition of ‘Marketing’ according to Dibb et al?
A. Exchanging offers that have value for customers, clients, partners, and society at
large.
B. Satisfying exchange relationships in a dynamic environment
C. Identification of target markets and the satisfaction of these customers, now and
in the future
D. a state that results when an exchange meets the needs and expectations of the
buyer
3. What is the name of the customer that a brand could be better off without this type
of customer?
A. Butterflies
B. True friends
C. Barnacles
D. Strangers
4. What’s a disposable income?
A. The money that people use for buying unsought products
B. After-tax income
C. Income that is available for spending and saving after the necessities
D. Your monthly salary
5. What’s the correct way for the buying-decision making process?
A. Information search -> evaluation of alternatives -> purchase decision -> post
purchase behavior
B. Need recognition -> evaluation of alternatives -> purchase decision -> post
purchase behavior
C. Information search -> purchase decision -> post purchase behavior -> evaluation
D. Need recognition -> information search -> evaluation of alternatives -> purchase
decision -> post-purchase behavior
, 6. Lisa is doing an observation of one hour of Andor and Coreijn talking about their trip
to Italy and is writing her observations down. This is recognizable as:
A. Single source data
B. Marketing research
C. Primary data
D. Secondary data
7. Lisa says she has used ‘sampling’ for her research about Andor and Coreijn. Now Julia
says she cannot label it as ‘sampling’. Why not?
A. Because Andor and Coreijn are both males and sampling require different
characteristics of the observation units
B. When sampling, the representatives must form a representative selection of the
total population
C. Because sampling requires a lot of time, therefore, an hour is not representative
enough to be named as ‘sampling’
D. Because sampling usually cost a lot of money
8. Which of the following criteria is not a criterium for the segmentation process?
A. Homogeneous
B. Measurable
C. Heterogeneous
D. Stable over time
9. Increasing sales of current products in new markets is labeled as:
A. Market penetration
B. Market development
C. Product development
D. Diversification
10. Which of the following is labeled as the ‘riskiest?’
A. Market penetration
B. Market development
C. Product development
D. Diversification
11. Customer service is part of the…
A. Core product
B. Actual product
C. Augmented product
D. It is not a part of the product, it is part of services
12. There are 2 perspectives to look at customer experiences. ‘What’s happening in the
experience’ is part of the…
A. Phenomenology
B. Socioeconomic
C. Heterogeneity
D. Homogeneity
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller LisaBier. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.25. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53920 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now