Exam (elaborations) International Marketing Chapter 1 t0 14 MCQs (BUS343) 100% correct answers
a. Chapter 1
b. The listed below is not one of the forms of international trading places defined in the text?
c. Indicate one:
II. Licensing
III. Joint ventures
IV. Government-owned opera...
International Marketing Chapter 1 t0 14 MCQs
a. Chapter 1
b. The listed below is not one of the forms of international trading places
defined in the text?
c. Indicate one:
II. Licensing
III. Joint ventures
IV. Government-owned operations
V. Wholly owned subsidiaries
a. A is a local company that has assets that gives it a competitive
advantage only in its home market.
b. The correct answer is:
c. A [defender] is a local company that has assets that gives it a
competitive advantageonly in its home market.
d. The trading places manager’s task is to plan and execute programs that
will ensure a long-term competitive advantage for the company. That
includes determining of a specific target market and:
e. Indicate one:
VI. testing trading places
VII. trading places management.
VIII. looking at occupants, objects, occasions and objectives
IX. developing a uniform money worldwide.
a. The best-selling smartphone in China is marketed by:
X. Samsung.
XI. Xiaomi.
XII. Apple.
XIII. Mitsubishi.
XIV. Android.
a. In global trading places, Starbucks is a good example of
simultaneously executingall of the growth strategies except:
,International Marketing Chapter 1 t0 14 MCQs
XV. Market penetration.
XVI. Market development.
XVII. Goods development.
XVIII. Market orientation.
XIX. Diversification.
a. Starbucks dropped the word "Coffee" from its logo. That is an
example of:
XX. Standardization.
XXI. Adaptation.
XXII. Diversification.
XXIII. Automation.
XXIV. Modernization.
a. McDonald's developed a vegetarian burger in India. That is an
example of:
XXV. Market Penetration.
XXVI. Market Development.
XXVII. Market Diversification.
XXVIII. Goods Development.
XXIX. Global Trading places.
a. A fundamental difference between regular trading places and
global trading places isthe:
XXX. lack of trading places mix.
XXXI. scope of activities.
XXXII. lack of strategic planning.
XXXIII. focus on resources.
XXXIV. lack of communication.
a. Walmart exited from the German market due to the fact that Germans
, International Marketing Chapter 1 t0 14 MCQs
XXXVII. did not care for American businesses.
XXXVIII. preferred "all-in-one" store.
XXXIX. preferred only European businesses.
a. Starbucks entered India via an alliance with the Tata Group. They
are sourcingcoffee beans in India and trading places them at
Starbucks stores throughout the world. That is an example of:
XL. Market Penetration.
XLI. Market Development.
XLII. Market
Diversification. XLIII.
Goods Development.
XLIV. Regular Trading
places.
a. The essence of trading places worldwide is to surpass the competition in
creatingperceived cost, which can be represented as:
XLV. Cost =
Rate/Benefits. XLVI.
Cost = Benefits/Rate.
XLVII. Cost = Benefits ×
Rate. XLVIII.
Cost = Benefits -
Rate. XLIX. Cost = Benefits
+ Rate.
a. The trading places mix is integral to the cost equation which is
represented by:
L. Cost = Rate/Benefits.
LI. Cost =
Benefits/Rate. LII.
Cost = Benefits ×
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller frackasaura. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.48. You're not tied to anything after your purchase.
