COM2604 Exam Revision 2022

Exam format: Select 4 of 5 questions in 2 hours. QUESTION 1 STUDY UNIT 3 APPROACHES TO THE STUDY OF MASS COMMUNICATION 1.1 According to Fourie (2018: 91) “[t]hroughout history people had their ‘media’ to communicate about matters of public interest”. Mass communication has developed over time. Discuss this development by referring to the different mass communication cultures as they developed over time. (4) The following four mass communication cultures were dominant during a certain period of time:  A dominant oral mass communication culture This culture was characterised by the fact that information, opinions and knowledge was spread face to face. The context of oral culture was memory and the pre-literate society placed a lot of emphasis on the present tense (Fourie 2018:91-92).  A dominant written and printed mass communication culture