Explanation of the business model, drivers of competitive advantage, main resources, structures, five forces model. Differences between economy of scale and economy of learning, fixed and variable costs.
2. MAIN BUSINESS
= the production and sale of consumer goods
• 3 categories: Hygiene, Health and Nutrition. They branch off in multiple sub-brands
• Investor in Health and Medical sector
• Acquisition of new companies in different sectors --> horizontal extension
• Internal activities: production and marketing
• External activities: stock, delivery, selling
3. THE BUSINESS MODEL (MBC)
= how to create, deliver and capture value
a. Value proposition: quality, cost, environmental sustainability, accessible prices
b. Customer segments: whole civilized population
c. Channels: physical and online stores (due to Covid, partnerships with leading
online stores)
d. Costumer relationship: multiple channels (ads…) and expert local
representative
e. Revenue stream: asset sale (= Reckitt sells the ownership right of a physical
product to its clients) with a cost-based strategy
f. Resources: financial, physical, intellectual, human + innovation, vast portfolio,
patents, clients' list, R&D, IT
g. Partners: wide range of suppliers, more attention on sustainability
(responsible sourcing and production)
h. Activities:
§ Tight relationship with suppliers
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