100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Firm's strategy and Business Model Canvas $8.13   Add to cart

Class notes

Firm's strategy and Business Model Canvas

 0 view  0 purchase
  • Course
  • Institution

Answer to the question "how does a company run the business?", deep analysis of the business model canvas BMC (McDonald and Facebook examples).

Preview 1 out of 1  pages

  • July 20, 2022
  • 1
  • 2021/2022
  • Class notes
  • Benedetto lorenzo cannatelli
  • All classes
avatar-seller
7. The firm’s strategy
Monday, 4 October 2021 09:28



HOW DOES A COMPANY RUN THE BUSINESS?—>from the business model’s point of
view

Business model=
• the way the company reaches its goals
• What characterises a company in the market
• Strategy
—>How the organisation:
• Create value: products, services
• Deliver value: channels to reach the customers, we need to understand the
target’s behaviour, the marketing (how we increase the awareness of the
costumers)
• Capture value: revenues (what we take back)
All these aspects are collateral of the business model

THE BUSINESS MODEL CANVAS (BMC)= a tool used to observe and read the business
model, so how companies work.
Composed of 9 blocks that describes the 3 previous aspects.




1. Value proposition: what companies offer
2. Costumer segments: to who
3. Channels: how we reach them (shop)
4. Costumer relationships: how we reach them (advertising)
Loyalty —> it costs much less

i. Encouraging repeating purchases

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller saranembrini. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $8.13. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

76799 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$8.13
  • (0)
  Add to cart