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Test Bank for Marketing 9th Canadian Edition by Frederick Crane
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Test Bank for Marketing 9th Canadian Edition by Frederick Crane
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MARKETING, 9TH CANADIAN EDITION, TEST BANK BY FREDERICK CRANE, ROGER A. KERIN, STEVEN W. HARTLEY, WILLIAM RUDELIUS
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Test Bank for Marketing 9th Canadian Edition by Frederick CraneChapter 02 Developing Successful Marketing
Strategies
Student:
1. Which of the following is NOT one of Canadian Tire's core businesses?
A. Canadian Tire
Retail.
B. Canadian Tire Travel
Services.
C. PartSourc
e.
D. Canadian Tire Financial
Services.
2. Canadian Tire is a Canadian success story. Canadian Tire employs more than 70,000
Canadians and has revenues of close to annually.
A. $5
billion
B. $7.5
billion
C. $6
billion
D. $10
billion
3. Which new initiatives demonstrate an understanding of the direction of Canadian Tire
of: "creating customers for life and shareholder value," by the marketing
department?
A. mobile
application
B. "Canadiana"
products
C. only using Made-In-Canada
products
D. using a CRM
tool
,Test Bank for Marketing 9th Canadian Edition by Frederick Crane
4. In today's global competition, it is important to recognize the kinds of organizations
that exist. Organizations can basically be divided into two categories:
A. privately owned and publically
owned.
B. regulated and
unregulated.
C. domestic and multi-
national.
D. business and non-
profit.
5. Plan Canada, a nongovernmental organization that serves its customers but does not
have profit as an organizational goal is considered a
A. business
firm
B. nonprofit
organization
C. government
agency
D. public
university
6. Ford, GM, and Toyota, all develop automobiles. This group create a(n):
A. product
market.
B. conglomerat
e.
C. industr
y.
D. carte
l.
,Test Bank for Marketing 9th Canadian Edition by Frederick Crane
7. John's Auto Wreckers is a privately owned organization that serves its customers in
order to earn a profit is called a:
A. business
firm.
B. nonprofit
organization.
C. community action
program.
D. manufacturing
agent.
8. George's Computer Repairs is focused on earning money for its owners, while Plan
Canada is focused on solving community issues overseas and is not concerned about
earning a profit. The contrast between these two is:
A. George's Computer Repairs is considered a business, while Plan Canada is
considered a nonprofit organization
B. George's Computer Repairs is a shareholder company, while Plan Canada is a for
profit company
C. George's Computer Repairs is a nonprofit, while Plan Canada is a for profit
company D. Both serve customers, so there is no contrast between the two
9. While undertaking risk to offer the iPhone, Apple Computers is rewarded by receiving
the following reward:
A. Shareholders'
equity
B. Profi
t
C. Inventory
turnover
D. Contribution
margin
, Test Bank for Marketing 9th Canadian Edition by Frederick Crane
10. At Apple Computers, the financial department considers the profit earned at the end
of the day as:
A. the point at which company assets equal company
liabilities.
B. the money left over after a firm's total expenses are subtracted from its
total revenues.
C. the goodwill earned from implementing the societal
marketing concept.
D. the money earned as long as the economic order quantity is
maintained.
11. A legal entity of people who share a common mission is referred to as a(n):
A. special interest
group.
B. organizatio
n.
C. lobby
group.
D. industr
y.
12. Telus offers several mobile phone plans, which of the following best describes what
constitutes their potential offerings?
A. products and
services.
B. products, services, ideas and
experiences.
C. physical goods and
services.
D. products
only.
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