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Strategisch Online Marketing Plan S4
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Dit is een Strategische Online Marketingplan voor OXA Styling in Waalwijk. Het verslag is beoordeeld met een 8,6.
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International event managementEM2020
Schriftelijke opdracht:
Online marketing 4
Naam: Daan Maton
Cohort: EM2020
Vakcode: OMRK4
Docent: Dhr. Manshanden
Inleverdatum: 29-04-2022
, Voorwoord
Geachte lezer,
Voor u ligt mijn Online marketing verslag van semester vier. Dit verslag is geschreven als onderdeel
van mijn opleiding Hospitality & Evenementen Management aan EuroCollege hogeschool Utrecht.
In dit verslag gaat u lezen over het online marketing plan voor het bedrijf OXA Styling.
Ik wil dank geven aan mijn Online marketing docent meneer Manshanden die mij in semester vier dit
vak heeft kunnen bij brengen. In deze lessen heeft meneer Manshanden mij veel bijgebracht over de
customer journey, de 4C’s en de online middelen mix. Deze kennis heb ik toegepast op het verslag
dat voor u ligt.
Met vriendelijke groet,
Daan Maton
Daan Maton 2
EM2020
, Inhoudsopgave
Voorwoord................................................................................................................................................. 2
Lijst met tabellen en figuren ....................................................................................................................... 4
H1: OXA Styling .......................................................................................................................................... 7
1.1 beschrijving van de organisatie ...................................................................................................................... 7
1.2 Marketing activiteiten .................................................................................................................................... 8
1.3 SWOT-analyse ................................................................................................................................................ 9
1.4 confrontatiematrix........................................................................................................................................ 10
H2: marketing .......................................................................................................................................... 11
2.1 4C model online marketing mix .................................................................................................................... 11
2.2 SMART doelstellingen ................................................................................................................................... 12
2.3 strategische richting ..................................................................................................................................... 13
2.4 online persona .............................................................................................................................................. 14
2.5 online customer journey ............................................................................................................................... 14
H3: online middelen ................................................................................................................................. 16
3.1 mix van online middelen ............................................................................................................................... 16
H4: business case...................................................................................................................................... 17
4.1 het 12 maanden plan + business case .......................................................................................................... 17
Daan Maton 3
EM2020
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