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Summary MNM3714- E marketing Exam prep
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Full E-Marketing summary covering all grounds! Its never been easier to Cum Laude a module!
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MNM3714 – E-MARKETINGMNM3714
E-MARKETINMG
MADE EASY
By : Bumblebee
1
,MNM3714 – E-MARKETING
2
, MNM3714 – E-MARKETING
Study Unit 1
1.1.1 The internet
Definition: a worldwide interconnected network of computer networks.
Enables a computer or computer network in one part of the world to
communicate with a computer or computer network located somewhere
else in the world
Does this by using ordinary telephone line, cellular or satellite connection,
or dedicated data line
The power of this global system of interconnected computer networks
comes from the fact that :
It provides easy access to millions of individuals & corporate internet users
Information available on computer networks are available to everyone
Compan
y
Network
Previous network
access to information on specifc
ly
• only users in specifc network had
Shares
small
amount of
freely available via internet information
Keeps some
• Still huge amount of information on internet Shares
Today passwords information
private
(made
public)
some
informatio
• Some information still protected by
(internal
comsumption n on
only)
internet
The Web
Created in 1989 at CERN (Switzerland nuclear facility) – by Tim Berners-
Lee
3
, MNM3714 – E-MARKETING
Term web coined by Berners-Lee in 1990 : to describe information
spanning the planet like a giant spider’s web
Easy to use and incorporates : pictures, sounds, animation, photos, videos,
multimedia features
Few commands necessary – simple ‘point-click’
Provides access to greater range of topics
More sources than any other information system on the planet
Empowers users to explore different ideas and topics using hypertext
Intern
Web
• Refers to underlying infrastructure
• allows info & data to move between all computer
Internet networks around the world that are connected
et
The
the tool or
technology on
service that
which the
organisations
• way of looking at & organising info that flows web is
accross internet use in online
developed
Web • what we as users (customers) interact with
• Subset of internet
realm for e-
marketing, e-
commerce & e-
(www)
• Organises information according to pages on
internet (pages connected by hyperlinks -
business No internet = no
basically : pages are connected to pages and web
more pages ect.)
Drivers of the Internet & Web Growth – 2 key drivers
*First key driver: Convergence of a number of factors :
Growth in personal computers – key to success of internet (laptops,
netbooks, ultrabooks)
Growth in local networks linking computers together within
businesses (wireless, wired, Bluetooth) – together have helped spread
the reach of internet to all users
Growth in global communications infrastructure (fxed lines, fbre-
optics, satellite technologies) – in turn supports internet
Growth in cellular technologies (3G/4G, multi-feature phones,
smartphones) – brings internet within reach to every individual with such
device
Advent of tablets that can connect wirelessly over cellular
networks
Growth of micro-chipped embedded products (fridges, cars,
cameras) – intelligent, can store data with other devices over internet
Continued growth in globalization – brings people together, sparks
competitiveness, results in research development
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