DPR3711 EXAM PORTFOLIO 2022.
In this paper I will be compiling research proposals, developing a questionnaire and
research report for different organisations. I will be identifying public relations issues,
monitoring the media of an organisation, compiling a public relations plan and an
integra...
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DPR3711 EXAM
PORTFOLIO 2022
, STUDENT NUMBER: 53472837
1. DECLARATION 2
2. INTRODUCTION 3
3. PORTFOLIO ACTIVITY 1: Research proposal 3
4. PORTFOLIO ACTIVITY 2: Questionnaire and research report 6
5. PORTFOLIO ACTIVITY 3: Public relations issues 8
6. PORTFOLIO ACTIVITY 4: Media monitoring 9
7. PORTFOLIO ACTIVITY 5: Public relations plan 13
8. PORTFOLIO ACTIVITY 6: Integrated marketing communication plan 15
9. PORTFOLIO ACTIVITY 7: Crisis communication 17
10. PORTFOLIO ACTIVITY 8: Crisis communication 18
11. PORTFOLIO ACTIVITY 9: Media release 19
12. PORTFOLIO ACTIVITY 10: Media conference 20
13. PORTFOLIO ACTIVITY 11: Media relations 20
14. PORTFOLIO ACTIVITY 12: Media release 22
15. PORTFOLIO ACTIVITY 13: Media invitation 23
16. PORTFOLIO ACTIVITY 14: Newsletter articles 24
17. PORTFOLIO ACTIVITY 15: Biographies 25
18. PORTFOLIO ACTIVITY 16: Annual reports 27
19. PORTFOLIO ACTIVITY 17: Event checklist 29
20. PORTFOLIO ACTIVITY 18: Designing an invitation 30
21. CONCLUSION 31
22. REFERENCE 32
23. TECHNICAL PRESENTATION 33
1|Page
, STUDENT NUMBER: 53472837
1. DECLARATION OF OWN WORK
I, Mbali Bennedicter Zondi
(NAME and SURNAME) confirm that:
this MODULE contains my own, original ideas and work those ideas, or work, that are not my own,
have been cited through the prescribed referencing system which I have familiarised myself with in
Tutorial Letter CMNALL/E/301
I have not submitted the ideas or work contained in this MODULE for any other tertiary education
credit
Policy on Research
I have read the University’s Policy of Research Ethics Ethics.pdf
I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-
GRADUATE STUDIES (available under “Additional Sources” on myUnisa)
I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by Unisa’s
library: https://libguides.unisa.ac.za/research-support/plagiarism
I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism, and I am aware that plagiarism is punishable in terms of the Copyright Act 98 of 1978 and
I have read the regulations of the University of South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/Docum
ents/Policy_copyright_infringement_plagiarism_16November2005.pdf
53472837
_________________
STUDENT NUMBER
2022/05/15
________________ _____________
SIGNATURE DATE
Candice 2022/05/15
_________________ _____________
WITNESS DATE
2|Page
, STUDENT NUMBER: 53472837
2. INTRODUCTION
In this paper I will be compiling research proposals, developing a questionnaire and
research report for different organisations. I will be identifying public relations issues,
monitoring the media of an organisation, compiling a public relations plan and an
integrated marketing communication plan. I will also be doing crisis communication,
writing media releases, compiling a message for a Media conference, media
invitation for an event, newsletter article and biographies for the minister and
director-general of a government department. I will compile a check list for an event
and designing an invitation.
3. PORTFOLIO ACTIVITY 1
Research proposal
Overview of the organisation.
Wembezi SAPS is a small rural police station in the Midlands of KZN. The mission of
the South African Police Service (Wembezi SAPS), now known as the Department of
Police, is to prevent and combat anything that may threaten the safety and security
of any community, investigate any crimes that threaten the safety and security of any
community, ensure offenders are brought to justice, and participate in efforts to
address the root causes of crime in the community.
The SAPS’s strategic goals are to provide a police services that will be community
orientated in order to ensure safer communities by reducing the number crime in the
community.
Define the research problem.
Concerns have been raised about the work morale among employees of Wembezi
SAPS. According to the evidence collected the attitudes of employees are very
negative due to the dissatisfaction with the workplace. The members are
complaining about the low salaries within the department, the lack of promotions and
opportunities to grow within the department. The working conditions in which they
work are appalling the police station had to be declared unsafe by the department of
labour and was close now members work from an office which was turned into a
3|Page
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