Learning objectives
- You are able to regonise & define relevant strategic marketing options
o How to grow business & where to compete
- You are able to explain them meaning of the most relevant strategy models
o Ansoff
o Porter
o Treacy & Wiersema
o BCG
o Ge/McKinsey (MABA)
- You know s...
Learning objectives
- You are able to regonise & define relevant strategic marketing options
o How to grow business & where to compete
- You are able to explain them meaning of the most relevant strategy
models
o Ansoff
o Porter
o Treacy & Wiersema
o BCG
o Ge/McKinsey (MABA)
- You know some advantages & disadvantages of the different models
- Understand the basics of a GTM strategy (not exam material)
Strategic Planning
- See table
- Where to play & how to win?
Where to play & how to grown (and win)
- SBU level Business strategy business plan per strategic business
unit (division or product) (what growth strategy are we pursuing? What is
our core competence? How do we compete?
Models for strategic planning?
- How to win? (lecture 3)
o Generic strategy porter
o Value discipline model Treacy & Wiersema
- Where to play?
o Portfolio planning BCG or McKinsey BAMA
- How to grow/win?
o Generic strategy Ansoff
Where to play?
- Business portfolio analysis:
o A method of categorizing a firm’s products/ business units
according to
Their relative competitive position
Business growth rate
In order to lay the foundations for sounds strategic planning/to
determine the optimum allocation of its resources
- Two methods
o BCG Matrix
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