Learning objectives
- You are able to regonise & define relevant strategic marketing options
o How to grow business & where to compete
- You are able to explain them meaning of the most relevant strategy models
o Ansoff
o Porter
o Treacy & Wiersema
o BCG
o Ge/McKinsey (MABA)
- You know s...
Learning objectives
- You are able to regonise & define relevant strategic marketing options
o How to grow business & where to compete
- You are able to explain them meaning of the most relevant strategy
models
o Ansoff
o Porter
o Treacy & Wiersema
o BCG
o Ge/McKinsey (MABA)
- You know some advantages & disadvantages of the different models
- Understand the basics of a GTM strategy (not exam material)
Strategic Planning
- See table
- Where to play & how to win?
Where to play & how to grown (and win)
- SBU level Business strategy business plan per strategic business
unit (division or product) (what growth strategy are we pursuing? What is
our core competence? How do we compete?
Models for strategic planning?
- How to win? (lecture 3)
o Generic strategy porter
o Value discipline model Treacy & Wiersema
- Where to play?
o Portfolio planning BCG or McKinsey BAMA
- How to grow/win?
o Generic strategy Ansoff
Where to play?
- Business portfolio analysis:
o A method of categorizing a firm’s products/ business units
according to
Their relative competitive position
Business growth rate
In order to lay the foundations for sounds strategic planning/to
determine the optimum allocation of its resources
- Two methods
o BCG Matrix
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller babetommering. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.19. You're not tied to anything after your purchase.