Test Bank for Marketing: The Core 9e 9th Edition by Roger Kerin, Steven Hartley. ISBN-13: 9184
Full Chapters test bank included
Part 1: Initiating the Marketing Process
1. Creating Customer Relationships and Value through Marketing
2. Developing Successful Organizational and Marketing Strat...
Chap 01 – 9e – Kerin
1) In response to needs at homeless shelters, Bombas introduced a buy-one-give-one
program for
A) feminine products.
B) 100-calorie snack packs.
C) winter coats.
D) socks.
E) button-down shirts.
2) In addition to the give-back program, Bombas socks are attractive to consumers because
they
A) are made of entirely natural and vegan ingredients.
B) are among the least expensive products available.
C) have been engineered for superior comfort.
D) are conveniently sold in mass merchandise stores like Walmart and Target.
E) are considered the most fashion-forward in the category.
3) Bombas has a social mission to help homeless shelters with its buy-one-give-one
program. The company name comes from the Latin for
A) “comfort,” the primary point of difference for its products.
B) “bumblebee,” because of the creature’s association with working together.
C) “cotton,” the main ingredients in its products.
D) “service,” the central focus of the business.
E) “antelope,” because of its speed and agility.
4) Which statement about marketing is most accurate?
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, A) Unless you take a marketing class, you will never truly know anything about
marketing.
B) Marketing is nothing more than common sense.
C) Marketing requires an innate sense of creativity; you either have it or you don’t.
D) You can call yourself a marketing expert only if you have sold something for a profit.
E) You have significant marketing expertise since you make marketing-related decisions
every day.
5) Elon Musk was involved in the inception of all of these companies except which?
A) SpaceX
B) PayPal
C) Tesla
D) Facebook
E) Neuralink
6) Marketing refers to the
A) production of products or services that will generate the highest return on investment.
B) strategies used in the advertising and promotion of products and services to customers
around the globe.
C) process of identifying target market segments for a product or service and using
selling tactics to reach them.
D) activity involved in getting a product or service from the manufacturer to ultimate
consumers and organizational buyers.
E) activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large.
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,7) The activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at large is
referred to as
A) manufacturing.
B) advertising.
C) marketing.
D) selling.
E) promotion.
8) All of these statements are true about marketing except which?
A) Marketing is a broader activity than advertising.
B) Marketing stresses the importance of delivering genuine benefits in the offerings of
goods, services, and ideas sold to customers.
C) Successful marketing usually results in one “winner” and one or more “losers.”
D) When an organization engages in marketing, it should also create value for its partners
and society.
E) Marketing is a broader activity than personal selling.
9) An organization’s stockholders, its suppliers, its employees, its customers, and society at
large all share what in common with regard to an organization?
A) All are stakeholders and should benefit from the marketing of an organization’s
offering.
B) Everyone has a say in the ultimate design of a product.
C) Everyone is legally culpable if something goes wrong with a product.
D) All have to make some type of direct financial investment in the organization so it can
profitably sell its products.
E) All use the products and/or services marketed by the organization.
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, 10) Mizuno designs and sells high-quality baseball gloves. Who benefits from the firm’s
marketing activities for its gloves?
A) a baseball or softball player who purchases a new Mizuno glove
B) the Dick’s Sporting Goods salesperson who sells a customer a Mizuno glove
C) the supplier who provided the leather to Mizuno
D) the shareholders of Mizuno, the company that designs and manufactures the gloves
E) All stakeholders should be benefit from Mizuno’s marketing efforts, even society at
large.
11) To serve both buyers and sellers, marketing seeks to ________ and satisfy the needs and
wants of prospective customers.
A) change
B) create
C) align
D) discover
E) measure
12) To serve both buyers and sellers, marketing seeks to discover and ________ the needs
and wants of prospective customers.
A) change
B) satisfy
C) create
D) align
E) preserve
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