Exam (elaborations)
Lecture 1: Introduction to Marketing Communication
- Course
- BUSINESS 2136
- Institution
- Surry Community College
What is marketing communication? Marketing communication means by which a supplier of goods, services, values and/or ideas represents itself to its target audience with the goal of stimulating dialogue leading to better commercial or other relationships: (Egan, 2015) - The goal of MC is to affe...
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