notities van de tweede les van managing internationalisation waarin zowel de powerpoint als uitleg tijdens de lessen aan bod komen alsook de besproken video case van deze les.
notes from the second lesson of managing internationalisation covering both the powerpoint and explanations during the l...
VIDEO CASE : small company in Antwerp, started bout a year ago.
Vraag 1: What does IPEE do?
Intellectual property
o Patents= registration of your rights in an invention that makes something easier
Typical is a protection of 20 years
o You register in a public database nobody can use it except if they pay you
o Trade secret= it can not leave the company because it is not protected by a patent so
if it leaks you are in big trouble
Vb. Coca Cola
o Trade mark= brand name that is used to name a product
It is forever on the condition that you use it
Use it or lose it
Vraag 2: Which sector?
Where? In the sector of toilets and urinoires
Vraag 3: What are the different options IPEE has in terms of production?
Product development: they have a detector that knows how dirty the urinoir is and so it knows how
much water it needs to flush
Make Ally= collaborate Buy
Local Invest into own Communication They cannot
production of is easier locally buy because
sensor Control local is they are the
If you do it yourself better because first on the
you can make Distance and market, so
adaptation if time there is nothing
needed Cultural to buy
Control is something difference/ Market thickness
very important (see language Thick= when
later) Resilience is there is a lot of ask
higher if you and demand
produce local Thin= buying is
not an option
International Expenses for There is no
communication international market
are lower
Where are you
going to sell? If
X
you are going to
sell in Asia it is
cheaper to
produce there
Trust is about
the blueprints
of the system
you developed
They do not have production-skills so they need support to know how much output they need etc.
more flexibility the more right you go, the more left you go the more resilience it is
Les 2 4/10/2022 Pagina 1 van 7
, Why local instead or import to Asia? You can produce more for the same cost, because it is much
cheaper there.
Why do you not want to do it in China? Because someone is going to replicate it.
They designed the sensor but don’t produce it in their lab, they outsource it to a company in Belgium
close to home. contract manufacturing= you have a contract with someone to manufacture it and
they supply the lead firm.
Transactioncope theory!!!!
Market = buy = control <-> hierarchy = make = price
Hybrid= collaboration to produce
The decision that we make is based on thickness, behavioral uncertainty, environmental uncertainty
and frequency
Thickness:
Thickness= buy
If no one is offering you will have to make it yourself, but you can buy some parts somewhere else
Vb.: concrete it is heavy so very expensive to transport
Behavioral uncertainty:
People will rip you off if the uncertainty is high
I know what I want but then you know all my secrets so they exactly know what I want
Environmental uncertainty:
Certain things change
it is not always that people want to screw you, it is mostly due to the uncertainty in the
environment
Frequency:
The higher the frequency, the more likely you are to produce it yourself and more beneficial
If you only need it once you will not set up an entire plant to produce it
Les 2 4/10/2022 Pagina 2 van 7
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