Summary
Summary 4.1 The Role of Marketing - Activity
- Course
- Institution
- Book
4.1 The Role of Marketing - Activity IBM Textbook with ISBN 4
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Case BAM Business Management for the IB Diploma Coursebook
-
IB business management, 2.4 Motivation
-
Summaries for Business Management for the IB Diploma Coursebook SL/HL
Seller
Follow
marcellacarlaarifin
Content preview
4.1 THE ROLE OF MARTKETING: ACTIVITY B1. Explain the difference between market size and market growth.
Market size refers to the quantity of product sold in a market sector, whereas market
growth refers to the percentage change of market size over a given period of time.
2. Explain why it is important to a car manufacturer selling to China that the car market is
growing so rapidly.
It is certainly important for the car market to be growing so rapidly for the car
manufacturers selling to China because with rapid growth in the car market would mean
higher demand on the products, thus increasing sales. This certainly is important for car
manufacturers to ensure their company is profitable. By selling in a rapidly growing
market with high demand on cars, they can further maximize profit while reducing costs
on marketing or promoting their products. Hence, selling products in a rapidly growing
market can help maximise profits.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller marcellacarlaarifin. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.66. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53068 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now