WJEC Level 3 Applied Certificate and Diploma Criminology
These are my answers that I used to achieve a near perfect 98/100 marks on the Year 12 Unit 1 Criminology controlled assessment. Of course, I changed it as needed during the exam, but these were the backbones of my answers. This resource covers AC 3.3, as 3.1 - 3.3 all cover creating a campaign for...
WJEC Level 3 Applied Diploma in Criminology Unit 2 AC1.1 Compare Criminal behaviour and Deviance
Ac 1.4 Evaluate the roles of personnel involved in criminal investigations
All for this textbook (143)
Written for
A/AS Level
WJEC
Criminology
Changing Awareness of Crime
All documents for this subject (397)
1
review
By: lvicttrio • 5 months ago
By: rin4 • 5 months ago
hi !! i'm glad you found 3.3 useful -- thanks for leaving a review and best of luck with unit one :)
Seller
Follow
rin4
Reviews received
Content preview
AC 3.3 – Justify a Campaign for Change
I decided to create a campaign for change relating to screen addictions because it is time to educate
and inform the public of the possible severity of screen addictions. Screen addictions are not only
misunderstood and under diagnosed, but they are also becoming more common as screen usage
rises. As screens become more significant in day-to-day life, it becomes harder to identify if you are
developing an addiction. A screen addiction is not an official diagnosis, but a study in 2018 found
teens that used screens for more than seven hours a day were more likely to be diagnosed with
depression or anxiety (Source: Department of Health). With my campaign, I hope to highlight
support networks available to those who suffer from screen addictions as well as raise awareness
with facts and information about screen addictions. Without this campaign, the lack of
understanding and recognition of screen addiction would only continue to grow, and as they have an
indirect effect of leading to depression and anxiety, understandings screen addictions is very
important. Additionally, people would still be reluctant to seek help, which is very important to do
since, as previously stated, screen addictions can lead to more serious problems. My campaign will
target 16-25-year-olds since the vast majority of those suffering from a screen addiction fall into this
age range. By targeting this category, I hope that my campaign sharing support networks and
information can inspire sufferers to seek help or prevent more people from developing a screen
addiction.
I chose ‘Beware The Stare’ as my campaign name and hashtag because the rhyming of it makes it
memorable, meaning those who see it are likely to keep it in mind and hopefully support the
campaign. “Beware” is persuasive, as it highlights just how serious screen addictions can lead to be,
and it ultimately means there will be more consideration as to how much people use their screens. I
have deliberately kept the wording concise as it will attract more people in my target audience to
read it due to their busy school schedules.
The logo I chose for my campaign consists of a man being drawn into a phone screen. It contains
bright yellow, blue, and pink which catches your attention, but also darker colours behind the phone
screen, symbolising the dark spiral many go down when they develop a screen addiction. I have used
this logo across all of my campaign materials to ensure consistency and audience familiarity, along
with including the campaign’s hashtag on each material for the same reasons. I thought it was
important to use the same image on each of my materials, as successful campaigns, such as
Movember and Every Mind Matters, have a recognisable logo that they repeat across all their
platforms and campaign materials. Consequently, it is easy for the public and particularly those
unfamiliar with the campaigns to tell if a material is linked to one of these campaigns.
My campaign does use a consistent colour scheme, primarily because my campaign materials all
contain the campaign logo. The splashes of red allude to how potentially serious screen addictions
can be, due to red having connotations of danger, and also catching the audience’s eye against a
mostly dark background. I considered using a white text against the dark areas of the logo, however
due to the badge and phone case merchandise having a small surface area, I felt a completely
contrasting colour would be more effective and visible.
This colour scheme is clear across my campaign materials, which include a poster, merchandise, and
a social media account. Social media is a useful tool because it is widely used by the target age group
on a daily basis. It is easy to link different platforms together by using a hashtag, which is why I am
utilising the hashtag of #BewareTheStare. Posts and ideas can be easily shared across social media
platforms, which will raise awareness of my campaign.
Merchandise is a useful tool because the pieces can be worn in day-to-day life without standing out
too much to make the wearer uncomfortable or embarrassed, but they will intrigue passers-by into
asking questions about the campaign or researching them further. Merchandise will also generate
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller rin4. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.39. You're not tied to anything after your purchase.
