What are the three most popular forms of video content? - Answer- - Comedy
- Music
- News
Annotation - Answer- A comment or instruction added as text on a Youtube video (phased out in 2017)
Three things captions do - Answer- - labels a scene
- identifies a location or person
- narrates di...
MGT 6311: Digital Marketing - Final Exam
What are the three most popular forms of video content? - Answer- - Comedy
- Music
- News
Annotation - Answer- A comment or instruction added as text on a Youtube video (phased out in 2017)
Three things captions do - Answer- - labels a scene
- identifies a location or person
- narrates dialogue onscreen
Types of captions - Answer- open and closed
Embedding - Answer- Taking video from an online video provider and posting it elsewhere on the web
Google AdWords - Answer- Google's search advertising program, which allows advertisers to display their adverts on relevant search results and across Google's content network.
Metadata - Answer- Information that can be entered about a webpage and the elements
on it to provide context and relevance information to search engines
Video cards - Answer- Calls to action that pop up during a video and entice certain actions from viewers
Video search engine optimization (VSEO) - Answer- Optimizing videos for search engines
Video syndication - Answer- Process of distributing and getting search coverage for videos
True/False: Online videos are expensive and difficult to produce - Answer- False: can be filmed at lower cost and quality than TV video
Video marketing covers these two approaches: - Answer- - video content
- video ads
Video content - Answer- Videos made to entertain, inform, share updates, or otherwise enlighten/delight the viewer
Video ads - Answer- Ads that are filmed and formatted for online use Components of good video content - Answer- - addresses a current/trending topic
- enticing - remarkable
- unique
- shareable
- short
Steps of video production - Answer- - identifying your audience
- planning and concept
- producing
- choosing and upload to platform
- optimizing
True/False: The title of a video is very important - Answer- True - it's one of the first things the user sees when clicking through
Most important keywords should appear in the first _____ words of the title - Answer- first three
True/False: Video descriptions should be brief and to the point - Answer- False - descriptions for videos should be long and informative, contains key words
True/False: You can use tags to input several keywords - Answer- True
True/False: It's important to engage users and respond to relevant comments - Answer- True
Three ways to promote your video content: - Answer- - owned media
- earned media
- paid media
YouTube analytics - Answer- provides data on YouTube brand channel organic and paid video performance
Four ways users find content and ivdeo online - Answer- - goes directly to search engine
- follows recommendations from others
- goes directly to the URL
- finds video through paid ads and promotions
What are two examples of earned video promotion? - Answer- - Search optimization
- Social sharing
Types of paid video ads - Answer- - overlay ads
- in-search ads
- discovery ads
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