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COMM205 SUMMARY CHAPTER 12 AND 8

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COMM205 SUMMARY CHAPTER 12 AND 8 FROM COMMUNICATING FOR RESULTS

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  • December 13, 2022
  • 8
  • 2022/2023
  • Summary
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Class 5 – Chapter 12 and 8 (Proposals and Formal Reports, Delivering Unfavourable News)

Proposals

 Persuade the reader
 Ask for action, business, or funding
 Strength, confidence, credibility
 Direct approach

To whom is a request for proposal typically issued?
 Companies and organizations wishing to receive bids on specific projects

What is not true of proposals?
 They are distributed internally only

Elements of Formal Proposals

Front Matter:
 Copy of RFP (Request For Proposal)
 Cover letter/letter of transmittal
 Executive summary or Abstract
 Title page
 Table of contents
 List of figures/tables/illustrations

Body:
 Introduction
 Background or Problem Statement
 Detailed proposal and method
 Schedule
 Budget or cost analysis
 Staffing
 Authorization
 Benefits and conclusion

Back Matter:

 Appendix
 References

Which term refers to a detailed document requesting proposals and bids on specific projects?
 Request for proposal

What is the greatest challenge of unsolicited proposals?

, Convincing readers that a problem exists

What does an effective informal proposal not do?
 Provide vague statements

An informal proposal does not need to:
 Summary

How do formal proposals differ from informal proposals?
 They can obtain additional elements

What is not optional front matter for a formal proposal?
 Appendices

What is an example of back matter in a formal proposal?
References

What is not included in the proposal section of informal proposals?
 The list of graphics in the proposal

Why would you write a proposal?
 A proposal is written in response to a request for a proposal, or it is written to convince the
reader that there is a problem that needs to be fixed or a change that needs to be
implemented.

Identify the elements of informal proposals.
 Include introduction; background; proposal, method, and schedule; costs and budget;
staffing and qualifications; benefits; and request for authorization.

Identify the elements of formal proposals.
 Include introduction, background or problem statement, proposal and method, schedule,
budget or cost analysis, staffing, authorization, and benefits and conclusion. They may also
include front matter material like a copy of the RFP, cover letter/letter of transmittal, abstract
or summary, title page, table of contents, and list of tables/figures/illustrations. Back matter of
formal proposals can include appendices and references.

*** An element that is optional in an informal proposal is : an abstract or summary. Informal
proposals contain an introduction; background; proposal, method, and schedule; costs and
budget; staffing and qualifications; benefits; and request for authorization

*** An external proposal is issued to governmental or private industry clients outside an
organization to try to generate income; an internal proposal attempts to convince management
to spend money or implement plans to improve the organization

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