Test bank for International Marketing 11e 11th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui.
ISBN-13: 5129
Full Chapters test bank included
Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.
1: Global Environmental Drivers.
2: International Trade Frameworks and Policy.
3:...
Chapter 01: Global Environmental Drivers
1. International marketing is unable to retain the basic marketing tenets of value and exchange.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
REFERENCES: p. 4
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01.LO1 - UNDERSTAND THE RATIONALE BEHIND INTERNATIONAL MARKETING
NATIONAL STANDARDS: United States - BUSPROG: Analytic - BUSPROG: Analytic
STATE STANDARDS:
Page 1
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