100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 : 0199029075. 12 Chapters. (Complete Download). $36.74
Add to cart
TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 : 0199029075. 12 Chapters. (Complete Download).
128 views 8 purchases
Course
Consumer Behaviour: Canadian Edition
Institution
Consumer Behaviour: Canadian Edition
Book
Consumer Behaviour
TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 : 5. 12 Chapters. (Complete Download). TABLE OF CONTENTS CHAPTER 1 Introduction to Consumer Behaviour and the History of Consumption Page : 14 CHAPTER 2 Contemporary ...
test bank for consumer behaviour canadian edition 2019 by tatiana levit
and maria piacentini isbn 10 0199029075 12 chapters complete download
Connected book
Book Title:
Author(s):
Edition:
ISBN:
Edition:
More summaries for
TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 : 0199029075. 12 Chapters Updated A+
All for this textbook (2)
Written for
Consumer Behaviour: Canadian Edition
All documents for this subject (2)
Seller
Follow
AcademiContent
Reviews received
Content preview
, CHAPTER 1
Introduction to Consumer Behaviour and the
History of Consumption
MULTIPLE CHOICE QUESTIONS
1. ________ is defined as individuals or groups acquiring, using, and disposing of products, services,
ideas or experiences.
a) Consumer behaviour
b) Marketing behaviour
c) Creative behaviour
d) Strategic behaviour
e) Organizational behaviour
2. The four main marketing-mix strategies, also known as four Ps, do NOT include ________.
a) Price
b) Perception
c) Place
d) Product
e) Promotion
3. Today, marketing practitioners have adopted the ________, central to which is the requirement
for organizations to identify consumer needs first and then find a way to satisfy those needs better
than their competitors.
a) marketing strategy
b) marketing management
c) marketing concept
d) product concept
e) product idea
4. ________ can be described as the value of a good to the consumer in terms of the usefulness it
provides.
a) Exchange value
b) Use value
c) Sign value
d) Symbolic value
e) Promotional value
5. The growth of trade, and more recently globalization, has been a key element in the development
of consumption beyond ________.
a) marketing
b) national borders
c) retailing
d) subsistence
6. Once goods are being made specifically to be bought and consumed by others, we begin to see one
of the most important aspects of marketing: the relationship between production and ________.
a) consumers
b) consumption
c) demand
d) supply
e) marketing
7. ________ has clearly been a feature of human society and culture since the earliest times.
a) Consumption
b) Marketing
c) Advertising
d) Technology
e) Fashion
8. An interesting aspect of early consumption was the development of ________, which are laws that
attempt to regulate expenditure and excessive consumption in private life, usually on moral or
religious grounds.
a) consumption laws
b) sumptuary laws
c) trade laws
d) moral laws
e) consumption codes
9. Adam Smith’s The Wealth of Nations, published in 1776, looked into the connection between
________.
a) developed and developing nations
b) individuals and society
c) arts and culture
d) sales and marketing
e) consumption and production
10. Adam Smith made it clear that producers had a responsibility to their ________.
a) consumers
b) suppliers
c) workers
d) society
e) advertisers
11. ________ was concerned that people did not recognize the value of the commodities they
consumed.
a) Maynard Keynes
b) Adam Smith
c) Karl Marx
d) Thorstein Veblen
e) John Stuart Mill
, 12. The first shopping arcades appeared in the late eighteenth century in ________.
a) London
b) Milan
c) New York
d) Paris
e) Athens
13. Thorstein Veblen introduced the idea of ________, that acquiring goods represented a way to
display one’s power, in order to compete and gain social recognition
a) conscious consumption
b) responsible consumption
c) over consumption
d) shopping
e) conspicuous consumption
14. An important aspect of Thorstein Veblen’s analysis of the leisure class was their ability to be
________.
a) cautious and responsible
b) extravagant and wasteful
c) caring and sincere
d) elite and powerful
e) happy and carefree
15. You are very wealthy, and pay huge amounts of money for mansions, cars, and clothes. You tend
to be extravagant and even wasteful in your life, buying clothes that you rarely wear and food that
you do not consume. According to Thorstein Veblen, you are part of the ________.
a) working class
b) leisure class
c) status class
d) conspicuous class
e) luxury class
16. ________ refers to acquiring goods as a way to display one’s power, in order to compete and gain
social recognition.
a) Cumulative consumption
b) Common consumption
c) Careless consumption
d) Conspicuous consumption
e) Cautious consumption
17. With a large rural population unable to get to department stores, ________ became particularly
popular in the USA at the end of the nineteenth century.
a) online shopping
b) strip malls
c) catalogue shopping
d) convenience stores
e) farmers’ markets
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller AcademiContent. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $36.74. You're not tied to anything after your purchase.
