Chap 1: the sport management challenge
4 ways to enter and succeed in the sport industries:
- Buy your way in
- Inherit a team from your family
- Outstanding former player who wants to move from playing field to the front office
- Education
I. Defining organizations and management in sport
Organization: group of people working together to achieve a common purpose.
Sports organizations exists to produce products or services that can’t be produced by a single
individual working alone.
Management gathers the resources, the people, the money, the equipment required to make
work and workers more productive. It designs the tasks and organizes the work to be done. It
provides sense of direction and purpose that can unify diverse people in a productive
enterprise.
Management: The responsibility for performance and success of the organizations
a) Management and its relationship to sport
Henri Fayol:
5 functions that describes a manager’s job to ensure an organizational success:
- Planning
- Organizing
- Coordinating
- Commanding
- Controlling
Henry mintzberg:
Management might be more effective defined in terms of the roles that managers perform
- Planning the work that needs to be done
- Organizing the work and the workplace to ensure that the work is productive
- Commanding or leading and directing the workers
- Coordinating the efforts of everyone performing the work
- Controlling and monitoring to endure performance is consistent with the plan
But managers are no longer the only ones engaged in the tasks, functions, and roles of
management in sport organizations
, b) Management as shared responsibility
Olympics sport industry segment:
- Purpose
o Create international goodwill through sport and “to contribute to building a
better world by educating youth through sport”
- Stakeholders
o Athletes
o Coaches
o Governing body personnel
o Politicians
o Government and diplomatic personnel
- Size and scope
o Budget
o Marketing
- Governance
o International Olympic committee in Lausanne
o National organization committees: recruit, supervise, and certify Olympic
hopefuls supply the athletes
o International sports federations: set rules and hold competitions
o National governing bodies
o Olympic organizing committee: prepare the site of the games for competitors
and spectators
IOC has the power to determine sites for each set of Olympic games and makes its decisions
seven years in advance of the scheduled games.
Why host the games:
- Opening to world business and tourism
- Economic boom for the surrounding area
Management is increasingly a responsibility shared among work team leaders, self-managing
work groups, and all of the personnel involved with the performance of a sport organization.
Management definition must include the growing dimension of shared responsibility for
performance.
II. The new sport management environment
Managers face new challenges brought on by changing environment.
- Intense competition forces to increase quality and innovate
- New performance standards that every manager must achieve
To complete and succeed in today’s environment, the challenge for every sport organization
is to do better.
a) Quality:
Achieving quality and continually raising the bar in terms of quality is now among the sport
manager’s most important responsibilities.
b) Speed and flexibility:
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