D) planning, evaluating, identifying, implementation - A
Boards make better decisions if they use information that is
A) readily available on their website
B) generated from computer studies of departmental activity reports
C) summarized in graphs
D) focused on measurable outcomes of service quality and economic vitality - D
The central role of the HCO board includes all of the following except
A) setting the strategic plan and service values of the organization
B) support for assessing changing market needs
C) support in managing important service programs or departments
D) assuring the recruitment, hiring, support and reward of the CEO - C
The first role of the governing body is to:
A) manage inputs of the HCO to achieve outputs that are its goals
B) recruit members who understand the health services field
C) set objectives and develop policy to guide the organization in achieving its mission
D) develop the operating plan and monitor departmental performance - C
Internal members of the healthcare organization governing body:
A) serve on an ad HCO basis and are rarely voting members
B) are kept to a minimum due to confidentiality concerns
C) often include the CEO, medical director and CFO
D) often include the executive staff in planning and information management - C
, In assessing the advantages of using a focus group over a survey to evaluate a program, one could
say focus groups :
A) are likely to use a larger sample size
B) are more useful in designing improvements to a program
C) are more precise in designing improvements to a program
D) are useful only when maintaining objectivity in NOT important - B
From a marketing point of view, the development of standards, clinical pathways, clinical
guidelines, and protocols can all be viewed as efforts to deal with whic unique aspect of service
delivery:
A) inseparability
B) intangibility
C) heterogeneity (variation)
D) perishability - C
What purpose to market plans fulfill for the HCO
A) provide a business plan as a subset of the marketing plan
B) present general goals for the organization to attain in 3-5 yrs
C) develop promotion methods to be used in obtaining HCO objectives
D) provide specific objectives for utilization attainment the next fiscal year - D
Five functions of marketing are:
A) identifying markets, promoting the HCO, recruiting providers, managing external relationships,
patient selection
B) identifying markets, health promotion, managing external relationships, patient section,
attracting capable workers
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