100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
Complete Team Assignment 1 R-Code Guide for Statistical Learning in Marketing for MADS (Code, Output, Explanation, Interpretation and Extra Tips)$8.70
Add to cart
Complete Team Assignment 1 R-Code Guide for Statistical Learning in Marketing for MADS (Code, Output, Explanation, Interpretation and Extra Tips)
19 views 1 purchase
Course
Statistical Learning in Marketing (EBM214A05)
Institution
Rijksuniversiteit Groningen (RuG)
Book
R for Marketing Research and Analytics
The best extensive step-by-step guide for Team Assignment 1 for Statistical Learning in Marketing for MADS. It includes: Code, Output, Explanation, Interpretation and Extra Tips. 100% of profit from this guide is donated to local Groningen NGOs, as well as national ones.
EXTENSIVE STEP -BY-STEP GUIDE FOR TEAM ASSIGNMENT 1
CODE, OUTPUT, EXPLANATION, INTERPRETATION & EXTRA TIPS
Note: Original assignment text available at the end.
, MADS MADLAD |2
Note from MADS MADLAD:
Thank you for buying my guide. I sincerely hope it helps you excel and learn
from this course. When I was writing these I sometimes struggled with this
program, but there were no summaries available.
This is why I decided to write something that is truly complete with a lot of
effort put into it. It helped me and my friends get good grades, but I also
always had you in mind, the future reader. When necessary, I always went the
extra mile to make this summary, more readable, organized and complete.
If you feel like it, leave me a review of how the course is going using this
summary, it will make my day to hear your opinion good or bad!
Check out my other extensive summaries for other MADS courses:
Available on:
Contact info:
If you need help or have an inquiry, contact me: https://www.georgedreemer.com
Connect with me on LinkedIn: https://www.linkedin.com/in/georgedreemer/
Donations:
By no means am I looking for fellow students to send me money! But if you feel like sending
me some ETH or BTC, you can do so here:
--> ETH: 0x123e086c6808459e7fC6Ac7F64a77dBA1dDe0149
--> BTC: bc1qgwzc82vph5v8rmzef4ywechjf85772n7m2e22g
, MADS MADLAD |3
wishes you g ood luck & persev erance.
Grades Testimony:
, MADS MADLAD |4
Before we start:
- Clean workspace (optional):
- Load all necessary external packages (using librarian package!):
- Load Dataset & check out the first few rows, get summary and structure:
, MADS MADLAD |5
- Before starting, we also rename our questionnaire variables to more descriptive names
related to the content of the question:
Question 1: What are the factors that can be derived from the many lifestyle and sustainable
clothing perception variables?
- Reduce these two sets of variables into a smaller number of factors, using Factor Analysis.
- Make sure to use standardized variables
- Apply an orthogonal rotation (varimax)
- Include some insights on how the different age categories score on the obtained factors
- Save the factor scores for the rest of your assignment
First, we handle the lifestyle questions (columns 11 to 23 in fashion):
1. Standardize the variables for lifestyle (columns 11 to 23)
2. Before doing checks related to FA, we check if our lifestyle question variables are correlated:
3. Although we are told to use FA, we can check whether it is appropriate by running KMO and
Bartlett (note: the teacher provided the KMO and Bartlett function code):
a. KMO (range: 0 – 1): Our KMO is very close to 1, which is what we want.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller madsmadlad. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.70. You're not tied to anything after your purchase.
