Business Research Methods Qualitative (E_IBA2_BRML)
Institution
Vrije Universiteit Amsterdam (VU)
The Qualitative Business Research Methods Course Summary and 88 Practice Questions for International Business Administration students at the Vrije Universiteit (VU) is the perfect study resource for students who are looking to deepen their understanding of qualitative research methods and improve t...
Business Research Methods Qualitative (E_IBA2_BRML)
All documents for this subject (9)
1
review
By: kristinini • 1 year ago
Seller
Follow
AquilaEducation
Reviews received
Content preview
BrmII - Qualitative Knowledge Clip Notes + Practice Questions
, BrmII - Qualitative Knowledge Clip Notes + Practice Questions
Module A
Interpretivist/Constructivism approach (focus of this course):
- Data is constructed with participants.
- Data is expressed in language
- It is ‘Subjective’
- It is linked to context
- It is seeking for evidence of meaning
Methods for gathering interpretations (interpretivist approach):
- Interviews
- Ethnography
- Case studies
- Document analysis
- Focuses on the ‘emic perspective,’ the insider's perspective that comes from
within the culture where the project is situated
Positivist approach (quantitative):
- Data is collected from the ‘real’ world
- Data is expressed in numbers
- It is ‘Objective’
- It is generalizable
- It is seeking for evidence of frequency.
Methods for collecting frequency:
- Surveys
- Polls
- Questionnaires
- Content analysis
- It is concerned with eliminating bias
- Researcher’s influence is minimized
- It focuses on the ‘etic perspective’ => The outside perspective
, BrmII - Qualitative Knowledge Clip Notes + Practice Questions
Deductive logic = ‘Top-down reasoning’
A precise and well-ordered system.
Aim = To provide definite support for a conclusion. It shows a conclusion that
must be true.
Theory → Hypothesis → Observation → Confirmation
Inductive logic = ‘Bottom-up’ reasoning’
Can show that a conclusion is probably true.
Observation → Pattern → Tentative Hypothesis → Theory
Tentative Hypothesis relates to what you think might be going on.
, BrmII - Qualitative Knowledge Clip Notes + Practice Questions
Module B
Grounded Theory Research:
When you are developing a theory grounded in data from the field.
You are studying a process, an action, or an interaction involving many
individuals.
The aim = to generate or discover a theory that helps explain practice or provides
a framework for further research.
Use Grounded Theory Research when:
- New phenomenon
- Little existing theory
- Untested samples
Ethnographic Research:
When you are describing and interpreting the shared patterns of a culture-sharing
group.
You are studying a group that shares the same culture.
Case Study Research:
When you are developing an in-depth description and analysis of a case or
multiple cases and you provide an in-depth understanding of the case/cases.
You are studying:
- An event
- A program
- An activity
- Or more than one individual.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller AquilaEducation. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.88. You're not tied to anything after your purchase.
