Thesis

"The Impact of Digital Marketing on Business Growth" "Consumer Behaviour in the Digital Age: An Analysis of Marketing Strategies" "Leveraging Social Media for Successful Business Marketing" "Marketing Mix and Its Effectiveness in the

0 purchase

Course
Bba

Institution
Bba

"The Impact of Digital Marketing on Business Growth" "Consumer Behaviour in the Digital Age: An Analysis of Marketing Strategies" "Leveraging Social Media for Successful Business Marketing" "Marketing Mix and Its Effectiveness in the Modern Business Landscape"

[Show more]

Preview 4 out of 129 pages

View example

Uploaded on February 12, 2023
Number of pages 129
Written in 2017/2018
Type Thesis
Supervisor(s) Jhanum
Year Unknown

business
thesis
dessertation
marketing
marketing thesis
business thesis
assignment

$22.49

Add to cart

Save

100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached

DOCTOR OF BUSINESS ADMINISTRATION

Developing a Business Model Framework: Case of an
Automotive Finance Business in China

Document Five

Submitted in Partial Fulfilment of the requirements of

Nottingham Trent University for the Degree of Doctor of Business Administration

Siyang Yang
N0354187

May 31, 2015

, Table of Content
Abstract …………………………………………………………………………………………5
Acknowledgement ……………………………………………………………………………...7
1. Introduction ……………………………………………………………………………….8
1.1 Structure of research ………………………………………….………………………8
1.2 Phase 1 and 2: Understanding the key concepts………………………………….9
1.3 Phase 3 and 4: The outcome of document 3 and 4 ……………………………...10
1.4 Moving on Phase 5: the research objective of document 5 ……………………14
2. Literature Review ………………………………………………………………………..15
2.1 Introduction ……………………………………………………..............................15
2.2 Understanding of business model …………………………………………………18
2.3 Contents of business model ………………………………………………………...23
2.4 The factors influencing business model and modelling ………………………..30
2.5 Preliminary exploration of business modelling process ………………………..37
2.6 Lambert’s Business Model Research Schema (BMRS) …………………………37
2.7 Summary of literature review……………………………….................................42
3. Research Methodology and Method ………………………………………………….44
3.1 Introduction ………………………………………………………………………….44
3.2 Research methodology ……………………………………………………………...44
3.3 Case study as research strategy …………………………………………………...46
3.4 Research method …………………………………………………………………….48
3.5 Summary ……………………………………………………………………………...50
4. Research Implementation and Finding Analysis …………………………………..51
4.1 Introduction ………………………………………………………………………….51
4.2 The implementation of SIYANG Framework in AFBC …………………………54
4.2.1 The background of AFBC Case study ……………………………………...54
4.2.2 Key indicators of evaluating SIYANG Framework implementation ……56
4.2.3 Result of the implementation ………………………………………………..59
4.3 Pre-interview to address the focus of SIYANG Framework enrichment ……..60

2

, 4.4 Interview design and implementation …………………………………………….64
4.4.1 Question list …………………………………………………………………...64
4.4.2 The profile of interviewees …………………………………………………..64
4.4.3 Where and When ……………………………………………………………...65
4.5 Finding analysis and discussion of the interview ……………………………….66
4.5.1 General perception …………………………………………………………...66
4.5.2 Strength and weakness of SIYANG Framework …………………………..69
4.5.3 Focus 1: Influential factors over business model and modelling ……..71
4.5.4 Focus 2: Content of business model ……………………………………….74
4.5.5 Focus 3: Process of business modelling …………………………………..84
4.6 Summary of the research outcomes ……………………………………………….87
4.6.1 Feasibility of SIYANG Framework …………………………………………87
4.6.2 Outcome of SIYANG Framework enrichment …………………………….88
4.6.3 Reflection from early documents ……………………………………………92
5. Conclusion ……………………………………………………………………………….95
5.1 Contribution of the research………………………………………………………..97
5.2 Limitation and reservation …………………………………………………………98

Bibliography …………………………………………………………………………………100
Appendix 1: Interview Questions and Guide ……………………………………………110
Appendix 2: Sample of interview transcript ……………………………………………..112
Appendix 3: Collection grid of interview responses ……………………………………118
Appendix 4: Profile of Interviewees ………………………………………………………122
Appendix 5: Business model in automotive finance business sector …………………124

Diagrams & Tables
Diagram1.1: The research road map…………………………………………………….....9
Diagram1.2: SIYANG Framework’s development path………………………………….13
Diagram 2.1: Redefined Conceptual Framework of SIYANG Mode..…………………17
Diagram 2.2: Flows and process of Osterwalder & Pigneur’s 9 blocks model ……..29
3

, Diagram 2.3: Lambert’s BMRS (2006) ……………………………………………………39
Diagram 3.1: “The Onion” diagram ……………………………………………………...44
Diagram 4.1: Roadmap of phase 5 research -- Research journey, Relationship
between research question and interview questions ……………………………………..57
Diagram 4.2: Penetration Ratio 2013 of AFBC ………………………………………….59
Diagram 4.3: Average TAT 2013 of AFBC ………………………………………….........60
Diagram 4.4: AFBC’s process of business value transaction …………………………..79
Diagram 4.5: SIYANG Framework ………………………………………………………...89
Diagram 5.1: The Research development journey ……………………………………….96

Table 2.1: Comparison of different business model concept from current literatures.19
Table 2.2: Lambert’s business model elements ………………………………………......26
Table 2.3: Porter’s Value Chain ……………………………………………………………27
Table 2.4: IBM’s business model structure and component …………………………….28
Table 3.1: Fisher’s matrix …………………………………………………………………..45
Table 4.1: Key changes on AFBC’s business model in implementation of SIYANG
Framework ……………………………………………………………………………………57
Table 4.2: Profile of Interviewees ………………………………………………………….65
Table 4.3: Influential factors over business model and modelling as a part of Theory
of SIYANG Framework ………………………………………………………………………74
Table 4.4: Original proposal on contents of business model …………………………...76
Table 4.5: Redefined content of business model as a part of SIYANG Framework …84

4

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller ahmedkhan2. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $22.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

66184 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling