balanced scorecard (Apple Inc. & Hershey Co.)

1st reply


Apple’s Balanced Scorecard evaluation


Unique set of factors in Apple’s perspectives


Apple Inc. management will identify the current company position and focus a better

performance using the four perspectives of a company balanced scorecard i.e.


 Financial perspectives
 Customer perspectives
 Internal business perspectives
 Learning and growth perspectives


The various unique factors in Apple’s perspectives will guide the management of the company

to note the company previous trends, the current state and the need to focus an elevated

performance in the future period. These unique factors include;


- Customer satisfaction
- Operational efficiency
- Employee excellence
- Financial profitability



Financial perspective
Customer perspective

factors include;
factors include;
 increase
Shareholder value
 customer  Increase Financial
profitability
satisfaction  Increase Sales
 market share  Increase revenue
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, Internal business
perspective
Innovation and growth
perspective
Factors include;


 Core competence
 Employee attitudes through hours rate
 Employee  Apple’s Tendering
excellence  Workplace safety
 Operational
efficiency




1.1 Apple’s balanced scorecard




Customer satisfaction




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