-C - -The marketing strategy is:
A) The marketing mix
B) The target market
C) A and B
D) None of the above
-C - -which of the following is not one of the challenges which marketers face today?
A) Not for Profit Marketing
B) Ethical concerns
C) Brand Loyalty
D) The changing global econo...
C. - -which of the following is most essential to any definition of marketing?
A) the societal marketing concept
B) the marketing mix
C) customer satisfaction and value
D) making a sale
-C - -The marketing strategy is:
A) The marketing mix
B) The target market
C) A and B
D) None of the above
-C - -which of the following is not one of the challenges which marketers face
today?
A) Not for Profit Marketing
B) Ethical concerns
C) Brand Loyalty
D) The changing global economy
-B - -The first two marketing concepts to be practised in the history of marketing
are:
A) The Selling Concept and the Product Concept
B) The Production Concept and the Product Concept
C) The Selling Concept and the Marketing Concept
D) The Societal Marketing Concept and the Selling Concept
-B - -Relationship marketing is an important concept because:
A) It guarantees customer satisfaction
B) It is necessary for profitability to be accomplished
, C) Consumers are relationship oriented
D) It is necessary to generate sales
-A - -A market is:
A) The actual and potential buyers of a good or service
B) The buyers of a good or service
C) The opportunity to reach consumers
D) The potential buyers of a good or service
-B - -The product concept is appropriate:
A) when competitors are practising the marketing concept
B) when consumers expect and like rapid technological change
C) when consumers are extremely price conscious
D) all of the above
-A - -Which of the following marketing management orientations focuses
primarily on cost reduction and availability?
A) production concept
B) product concept
C) selling concept
D) marketing concept
-A - -In which of the following product categories would the production concept be
most successful?
A) toilet paper
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