Class notes
Alle hoorcolleges van M&O P4
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Alle hoorcolleges in word van periode 4 jaar 1
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Some examples from this set of practice questions
1.
benoem 4 cellen van de confrontatie matrix.
Answer: KS, KZ, BS en BZ.
2.
Wat kan je uit de confrontatie matrix halen?
Answer: strategische issues of aandachtsvelden.
3.
aan Welke 3 voorwaarden dient een strategische optie te voldoen?
Answer: goede strategische opties: 1. maken gebruik van de aandachtspunten uit de confrontatie matrix. 2. liggen in lijn met de missie en visie. 3. komen tegemoet aan de doelen en doelstellingen.
4.
welke opties horen bij de volgende strategieën? KS: BS: KZ: BZ:
Answer: KS: ontwikkelen / groeien BS:consolideren / beheersen KZ: versterken / verbeteren BZ: afbouwen / stoppen / saneren
5.
wat zijn de generieke strategieën van Porter?
Answer: - kostenleiderschapsstrategie -differentiatiestrategie -focusstrategie
6.
wat zijn de waardestrategieën van Treacy en Wiersema
Answer: - operational excellence - product leadership - customer intimacy
7.
welke kwadranten zitten er in de groeistrategie van Ansoff?
Answer: - marktpenetratie - productontwikkeling - marktontwikkeling - diversificatie
8.
wat houdt de consolidatiestrategie in?
Answer: dan wil je blijven waar je bent, je markt positie behouden.
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