IB Business Management HL Internal Assessment (7/7)
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Course
Economics and Business
Institution
12th Grade
This is my Business Management HL Internal Assessment.
I hope this exemplar can help you structure your IA & get an idea of what questions I had asked employees & customers of the small business I researched about. Best of luck :)
3.8 – Pay-back Period: Assess how long before THV can repay investments.
4.5 – Boston Consulting Group (BCG) Matrix: Investigate market growth and
share of potential property types in Australia that THV may purchase.
Sources of Information
Data Collection Rationale Link
Primary Research
Interview: CEO provides THV’s financial data and reasons for
THV’s CEO considering expansion
Survey: Employees state their opinions toward the expansion,
Convenience sample of: considering THV’s current position in their divisions.
Employees Tenants reveal insights into consumer behaviour in real
THV tenants estate markets, including:
o Price range, type of property, location,
preferences
Secondary Research
News Articles Assess potential government regulations which can increase
competition and decrease profitability in Australia’s real estate
1
, market
Industry Reports Assess the legal boundaries and potential profitability of
Australia’s real estate market
Anticipated Difficulties and Solutions
Anticipated Difficulties Solutions
Subjective and biased information from -An issued email of confidentiality ensures
interviews limiting the validity of the CEO and employees respond truthfully
responses (Appendix viii)
- All employees are asked the same
questions.
Possibility of inaccuracy and outdatedness -Present most recent accounts as possible
of financial documents while avoiding drastic losses due to COVID-
19
Sensitivity issues from questionnaires -Questionnaires answered anonymously,
limiting the validity of responses maintaining confidentiality, and avoiding
group bias.
Secondary data containing unrelated -Combined analysis from multiple sources
research to THV -Cross analysing data to improve reliability
Action Plan
2
, Action February March April May 2021 June 2021
2021 2021 2021
Asking THV for
permission to use
business for IA
A confirmation email
and confidentiality
agreement for surveys
Interview with CEO
Financial data received
Surveying employees
Surveying THV
tenants
First Draft
Feedback
IA changes made
Final submission
Word Count = 489
3
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