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Ikea case study solution
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It is a solution of the case study related to IKEA.
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IKEA,Story
• Started working in just the age of 5 years
• Started door to door selling of matchboxes at the age of 11
• After 6 months, started to purchase from city and sell at increased
profit
• After 1 year, he was selling Christmas Trees, Christmas Cards,
Ballpoints and fishes.
• At the age of 17, Started the company
, • The new designs in furniture, light weight, Bright Colors
• Furniture industry was suffering
• Foresighted the following things
• 1. People will move from home cities for jobs
• 2.Increase in population will result in small houses and people will
demand small size and light weight furniture
• 3. Future is of colors, Every things will be colorful
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