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Business Essentials (9th Edition) - Chapter 11 - Test Bank $9.99
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Business Essentials (9th Edition) - Chapter 11 - Test Bank
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  • Course
  • UNR1302 (UNR1302)
  • Institution
  • AAST
  • Book
  • Business Essentials

Fundamentals of Business UNR1302 is a course in AASTMT. The textbook is Business Essentials (9th Edition). This is Chapter 11 from the test bank of the book.

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  • February 27, 2023
  • 66
  • 2022/2023
  • Other
  • Unknown

Subjects

  • testbank
  • unr1302 aast
  • unr1302
  • fundamentals of business
  • aast
  • business essentials 9th edition questions
  • business essentials 9th edition testbank
  • test bank
  • business essentials 9th edition

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  • Business Essentials, Ebert - Exam Preparation Test Bank (Downloadable Doc)
  • Business Essentials, Ebert - Complete test bank - exam questions - quizzes (updated 2022)
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1. Product differentiation is selecting the best price at which to sell a product.


A) True
*B) False


2. Geographic variables describe populations by identifying traits, such as age,
income, gender, ethnic background, marital status, race, religion, and social class.


A) True
*B) False


3. Rational motives involve nonobjective factors and include sociability, imitation
of others, and aesthetics.


A) True
*B) False


4. The institutional market is made up of businesses that buy goods to be
converted into other products or that are used up during production.


A) True
*B) False


5. Buzz marketing relies on television advertising to increase brand awareness.


A) True
*B) False



1

,6. A private brand is a brand name developed by a wholesaler or retailer for their
product.


*A) True
B) False


7. Marketing consists primarily of advertising a product or service.


A) True
*B) False


8. The formula for value is benefits divided by costs.


*A) True
B) False


9. Marketing concepts can be extended to the promotion of ideas.


*A) True
B) False


10. Economic conditions greatly influence marketing plans for product offerings.


*A) True
B) False




2

,11. A description such as single, aged 20-34, earning $30,000 a year, is an example
of a psychographic variable.


A) True
*B) False


12. The B2B market includes industrial, reseller, and government/institutional
markets.


*A) True
B) False


13. Sears' Craftsman Tools is an example of a private brand.


*A) True
B) False


14. Packaging can serve as an in-store advertisement that makes the product
attractive, displays the brand name, and identifies features and benefits.


*A) True
B) False


15. Companies with an existing distribution network are at a disadvantage in the
global context.


A) True
*B) False


3

, 16. Time utility is created by a sales agreement that stipulates where products will
be delivered to customers.


A) True
*B) False


17. Target marketing requires dividing a market into categories of customer types
or "segments."


*A) True
B) False


18. Psychographics cannot be changed by marketing efforts.


A) True
*B) False


19. The reseller market includes farmers, manufacturers, and some retailers.


A) True
*B) False


20. B2B sellers rarely have long-term relationships with buyers.


A) True
*B) False




4

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