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Summary TRT3701 ASSIGNMENT 1-6 MEMO STUDY PACK
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This document is a 52 page memo study pack for all assignments throughout the year. It contains different mcq's, essays of multiple assignments.
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Semester 1 and 2Assignment number 01
Assignment weight 10%
Total marks 10 (From a question bank of 20 questions)
Assignment type MCQ
Learning units 1–3
Instructions
Answer the following multiple-choice questions by selecting the correct answer from the options
listed. There is only one correct answer to each question.
1.1 Accommodation establishments provide accommodation facilities to tourists. The
following types of accommodation establishments can be easily found in popular
tourism destinations in South Africa:
1. a hotel
2. a guesthouse
3. a bed and breakfast
4. a lodge
Of the abovementioned types of accommodation establishments, identify the types that
may offer a variety of guest rooms, for example double rooms and twin rooms.
A. Number 1 and 4
B. Number 2 and 3
C. Number 1, 2 and r 4
D. Number 1, 2, 3 and 4 (1)
Answer: D
Refer to Section 3.2, pages 5 – 7.
1.2 Generational cohorts are amongst the popular methods used by the accommodation
establishments to differentiate between the target market. According to Kim and Park
(2020), the following generations are common in tourism and they each have different
characteristics:
1. Baby boomers
2. Generation X
3. Millennials
, 4. Veteran generation
Of the abovementioned generations, identify the generation/s that is/are renowned for
using technology to search for information.
A. Number 1 and 4
B. Number 2 and 3
C. Number 1
D. Number 1, 2, 3 and 4 (1)
Answer: C
Refer to Kim and Park (2020), page 1.
1.3 The Michelangelo Hotel is one of the most luxurious 5-star hotels that are situated in
Sandton, Johannesburg (South Africa). Visit its website
(https://www.legacyhotels.co.za/hotels/michelangelo-hotel) to learn about the attributes
of the hotel’s location. Keep in mind that the following four attributes of an
accommodation establishment’s location were highlighted in Section 1.5 of the Tutorial
Letter 501:
1. availability of tourist attractions within vicinity of accommodation establishment.
2. availability of public transport facilities within vicinity of accommodation
establishment.
3. close proximity to the airport.
4. close proximity to events venues.
Of the abovementioned attributes of the accommodation establishment’s location,
indicate the attributes that correspond with the location of the Michelangelo Hotel.
A. Number 1, 2, 3 and 4
B. Number 1 and 2
C. Number 1, 2 and 3
D. Number 3 and 4 (1)
Answer: A
Refer to Section 1.5, pages 19, and website provided.
,1.4 The Kruger National Park is a popular national park in South Africa and is renowned for
its commendable wildlife. The following accommodation establishments are usually
found in national parks such as the Kruger National Parks.
A. Hotels
B. Guesthouses
C. Bed and breakfasts
D. Lodges (1)
Answer: D
Refer to Section 1.2.5, pages 10 – 11.
1.5 Which of the following steps of the four-step process of accommodation establishment
design are crucial for designing an accommodation establishment that fulfil the target
market’s needs and wants.
A. Step 1 and Step 4
B. Step 1, Step 2 and Step 3
C. All of the steps
D. Step 2, Step 3 and Step 4 (1)
Answer: C
Refer to Section 1.4, pages 13 – 18.
1.6 The layout, décor and background music contribute towards the ……. of a restaurant.
A. service setting
B. service product
C. service delivery system
D. service product and service setting (1)
Answer: A
Refer to Section 1.3.1, pages 9 – 11.
1.7 This explain the experiences that tourists are seeking at the hospitality establishments.
A. Affectors
B. Filters of demand
C. Energisers of demand
D. Affectors, filters of demand and energisers of demand (1)
Answer: D
, Refer to Section 1.4, pages 12 – 13.
1.8 Mr Steenkamp opened his first take-away restaurant called Braai Vleis, at Vereeniging
in 1995. Since 1995, Mr Steenkamp has managed to open Braai Vleis branches across
South Africa. Braai Vleis’ menu comprises mainly beef, lamb and pork. However, it was
in 2021 that Mr Steenkamp noticed a decline in Braai Vleis’ overall sales. This decline
in overall sales is attributed to some of the Braai Vleis branches not performing well in
terms of sales.
As a result, Mr Steenkamp does not have enough capital to invest into a new/different
business. However, he is confident that the Braai Vleis branches that are not performing
well in terms of sales have the potential to perform better. In addition, he is confident
that the Braai Vleis branches that are performing well have the potential to perform even
better.
Hassanien, Dale and Clarke (2010) outlined the following business development routes
that can be adopted by a hospitality establishment in order to increase its sales:
1. consolidation
2. innovation
3. improved products
4. new products
5. new segments
6. new markets
7. new uses
8. penetration
9. related diversification
10. unrelated diversification
11. withdrawal
Of the abovementioned business development routes, indicate the routes that Mr
Steenkamp can adopt to increase Braai Vleis’ overall sales.
A. Number 9, 10 and 11
B. Number 1, 3, 4, 5, 7, 9, 10 and 11
C. Number 1, 2, 4, 5 and 11
D. Number 2, 3, 4, 5, 7 and 8
(1)
Answer: D
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