Blz. 29 → Core Marketing Concepts (=kernconcepten): 1. Needs, Wants, and Demands 2. Target Markets, Positioning, and
Segmentation 3. Offerings and Brands 4. Marketing Channels 5. Paid, Owned, and Earned Media 6. Impressions and
Engagement 7. Value and Satisfaction 8. Supply Chain 9. Competition 10. Marketing Environment.
Blz. 34 → Company Orientation Toward the Marketplace (=marketingmanagementconcepten): 1. The Production Concept 2.
The Product Concept 3. The Selling Concept 4. The Marketing Concept 5. The Holistic Marketing Concept.
Blz. 118 → Tabel 6.1: Major Segmentation Variables for Consumer Markets
Blz. 125 → Long-Term Segment Attractiveness (Vijfkrachtenmodel Porter): 1. Threat of intense segment rivalry 2. Threat of
potential entrants 3. Threat of substitutes 4. Threat of buyers’ growing bargaining power 5. Threat of suppliers’ growing
bargaining power.
Blz. 125 + zie PP week 3, slide 20 → Evaluating and Selecting Market Segments (=segmentpatronen)
Marketers have a range or continuum of possible levels of segmentation that can guide their target market decisions. The
following four levels of segmentation can be distinguished:
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