IAB Exam| 134 QUESTIONS| WITH COMPLETE SOLUTIONS

On a campaign brief, what criteria MUST be present to begin planning? correct answer: Business Objectives Campaign flighting is often determined by correct answer: sales seasonality During the digital media planning phase, it is important to recommend correct answer: fluid budgets across tactics A campaign's media strategy should be based on correct answer: business objectives A brand's business objective is to increase the number of transactions made on their site by 10% without making any changes to the site design. Which of the following options is an appropriate media objective? correct answer: increase site visits by 10% while maintaining average conversion rate Syndicated audience behavior data is MOST helpful while developing the campaign's correct answer: media strategies Digital buying guidelines typically include correct answer: fraud thresholds The MRC standard for display viewability is correct answer: 50% in-view for one continuous second Which of the following is an IAB Universal Ad Package ad size? correct answer: 160x600 Which of the following specifications is most important for a digital planner/buyer to provide to the creative dev