IAB PRACTICE TEST QUESTIONS AND ANSWERS
CPA correct answer: cost per action
CPC correct answer: Cost per click
CPM correct answer: Cost per thousand
CPUV correct answer: Cost per unique visitior
CTR correct answer: Click thru rate
CPS correct answer: Cost per Sale
eCPM correct answer: effective Cost Per Thousand
A company that owns agencies and other types of marketing, media and advertising companies correct answer: Holding Company
An online marketplace platform that facilitates automated auction based pricing and RTB correct answer: Ad Exchange
A unique code that allows two or more servers to communicate with each other in order to deliver a specific ad creative correct answer: Tag
When a customer clicks on an ad or visits a website shortly after seeing the ad and then purchases a product correct answer: Conversion
This type of video ad can occur pre-roll, mid roll and post roll correct answer: In-stream linear
An advertising sales approach that allows multiple buyers to attempt to purchase inventory by competing with each other over price in a live web environment correct answer: Real Time Bidding Ad networks are a managed service and ad exchanges are an automated service (true or false) correct answer: True
Companies that provide cookie pools and other means to target desired audiences correct answer: Data Providers
The process of buying and selling media in an automated fashion that aims to deliver the right message, to the right person, at the right time, in
the right environment correct answer: Programmatic
Companies that have developed technology that allows aggregated media buying from multiple sources including ad exchanges, ad networks and sell side platforms correct answer: Demand Side Platforms (DSP)
The size or style in which an ad appears is referred to as? correct answer: Format
Collection of standardized banner sizes correct answer: Universal Ad Package (UAP)
Type of search that provides results based solely on relevancy and does not cost a website anything correct answer: Organic
There is an ad unit by this name in all three of the Rising Star Families correct answer: filmstrip
This is a logo that is used to inform consumers that they are being targeted and if clicked on allows consumer to opt-out of this targeting correct answer: AdChoices
This is a sales channel for pubs and agregated inventory for buyers with targeting capabilities creative generation and optimization correct answer: Ad Network
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