Summary
Communication Summary Ch 8-14
- Course
- Institution
- Book
A summary of chapters 8-14 of the book by Cornelissen
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Summary Corporate Communication (Joep Cornelissen): Chapter 1,2,3,4,5,6,7,8,10,11,13,14
-
Corporate Communication chapter 2-7 Joep Cornelissen
-
Corporate Communication Joep Cornelissen Chapter 8-14
1 review
By: lennartborau • 7 year ago
Seller
Followsybrenvanzeggeren
Reviews received
Content preview
Communication Summary Chapters 8-14Table of Contents
Chapter 8: Media Relations 2
8.1 Introduction 2
8.2 Journalism & news organisations 2
8.3 The effects of news coverage on corporate reputation 2
8.4 Framing news stories 3
Chapter 9: Employee Communication 5
9.1 Introduction 5
9.2 Defining employee communication 5
9.3 Employee communication and organizational identification 5
9.4 Voice, silence and employee participation 6
9.5 Social media, networks and communities of practice 6
Chapter 10: Issues Management 7
10.1 Introduction 7
10.2 Defining issues 7
10.3 Managing issues 7
10.4 Influencing public policy 8
10.5 Anti-corporate activism 9
Chapter 11: Crisis communication 9
11.1 Introduction 9
11.2 Crisis management 10
11.3 The impact of a crisis on corporate reputation 10
11.4 Communicating about a crisis 11
Chapter 12: Leadership and change communication 11
12.1 Introduction 11
12.2 Defining leadership & change 12
12.3 Communicating during a change 12
12.4 Effective leadership communication 14
Chapter 13: Corporate Social Responsibility 14
13.1 Introduction 14
13.2 Defining corporate social responsibility 14
13.3 Communicating about corporate social responsibility 15
13.4 Community relations 15
Chapter 14: Social media and corporate communication 16
14.1 Introduction 16
14.2 The new media landscape 16
14.3 Classifying social media 17
14.4 Challenges and opportunities 18
1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller sybrenvanzeggeren. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.98. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
78252 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now